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The Development of Commercial Advertising in Saudi Television from 1986-1988 (open access)

The Development of Commercial Advertising in Saudi Television from 1986-1988

The story of Saudi television began in 1962 when King Faisal, who was then the crown prince, pointed out that the government intended to utilize the medium of television as a tool for information, guidance, culture, and recreation (Saudi Arabia, Ministry of Information, 1985). From July 17, 1965, when the first transmission signal went out simultaneously from stations in Riyadh and Jeddah until the transfer to the new Riyadh Television Complex in 1982. Saudi television has gone through many phases of development. The most recent development was the introduction of commercial advertising in 1986. Saudi television commercials have taken the form of 10 to 20 minute blocks which are taped and then aired many times during the broadcasting hours. Because Saudi television is a governmental operation, all of the funds required to maintain its expenditures are provided by the Saudi government, and commercial advertising is a new development. Thus, there was a need for a study which told the story of commercial advertising's development in Saudi television.
Date: August 1989
Creator: AlFardi, Abdullah A. A.
System: The UNT Digital Library
Content Analysis Study of ABC News Presentations on Nigeria as an Example of Third World News Coverage (open access)

Content Analysis Study of ABC News Presentations on Nigeria as an Example of Third World News Coverage

The purpose of this study is to inquire if there are dispositions of any type. of newscast carried by ABC News about Nigeria and if these newscasts are positively or negatively inclined. The analysis quantified and verified that while the broadcast content of ABC News presentations on Nigeria have been objectively covered, the newscasts have taken stereotypical patterns. This, thereby establishes the need for ABC News, being an example of American network news, to diversify and cover stories of social and human interest in Nigeria and other Third World countries. The study concludes that a true maxim of news coverage is needed as a guide to unbiased, unslanted or cliched news presentations.
Date: August 1986
Creator: Ayeni, Anthony
System: The UNT Digital Library
Effects of Channel Condition on Information Recall (open access)

Effects of Channel Condition on Information Recall

The problem of this experimental study is to determine to what extent visual information may dominate over audio information. Additionally, the experimental design addresses problems with previous research in this area and emphasizes simplified approaches to the study of channel condition effects. The study does not include investigations of learning theory or short-term memory, but processes of listening and long-term memory are incorporated into the design. A stimulus of sound effects and slides was utilized in one audio and two audio-visual channel conditions, and results showed a high recall among all subjects in all three conditions. The study concludes that channel condition has little effect at low levels of information.
Date: August 1986
Creator: Cook, Jay Scott
System: The UNT Digital Library
The Formation of a Theory on Screenplay Imaging Through the Adaptation of Eisenstein's Principles of Montage (open access)

The Formation of a Theory on Screenplay Imaging Through the Adaptation of Eisenstein's Principles of Montage

The purpose and problem of this thesis is to formulate a theory on screenplay aesthetics with Eisenstein's montage as the mother theory providing the aesthetic nourishment for the proposed concept of imaging. The theory of screenplay imaging proposes that the screenplay is a montage of sub-narratives occurring in the sensual, emotional, and intellectual dimensions and expressing the grand narrative theme. It further suggests that the interaction between the screenplay and the reader-interpreter should yield a prolificity of interpretation with a unified meaning. The thesis consists of five chapters. Chapter I, Introduction, lays the background for subsequent arguments. Chapter II, The Principles of Montage, discusses Eisenstein's theory. Chapter III, The Theory of Imaging, explains imaging and develops Gonzalez's Model of Imaging. Chapter IV, The Principles of Sensual, Emotional, and Intellectual Imaging, explains the three dimensions with examples. Chapter V, Conclusion and Recommendation, suggests improvements and applications of the theory.
Date: August 1984
Creator: Gonzalez, Marlina Feleo
System: The UNT Digital Library
The Chinese Film Industry After 1976 (open access)

The Chinese Film Industry After 1976

After the "Cultural Revolution" in 1976, the Chinese film industry returned to normal. Between 1976 and 1979, most filmmakers returned to their film studios and began to reorganize the production system. After 1980, the Chinese film industry began to develop multi-dimensionally. The highlight of this development was the rising of a large number of young directors and their works, which became hits and attracted attention both at home and abroad. More and more Chinese films were seen at international film festivals, often winning the awards. This study focuses on the important period between 1976 and 1988 in the Chinese film history and its influence on the development of the Chinese film industry; it concludes with the discussion of the direction the Chinese film industry is heading in the future.
Date: August 1989
Creator: Li, Yan, 1959-
System: The UNT Digital Library
The Texas Film Commission and Its Effect on Filmmaking in Texas (open access)

The Texas Film Commission and Its Effect on Filmmaking in Texas

The Texas Film Commission has actively been in existence since 1971, yet there has not been any published study that examines its history, how it functions, or its impact on the film industry in Texas. Using information gathered from magazine and newspaper articles, the State laws of Texas, letters from people associated with the Texas Film Commission, and interviews, this study explores these aspects of the Film Commission. Texas has been popular as a filmmaking state since the early 1900's. It was through the interest of the State legislators that a film commission was established in Texas. Guidelines for the Texas Film Commission are described in the State Statutes of Texas. The goal of the Texas Film Commission is to encourage and promote both out-of-state and in-state production. It does receive assistance in promoting Texas as a filmmaking state from other State agencies, but is solely responsible for increasing Texas' popularity with filmmakers through marketing seminars and advertising campaigns.
Date: August 1984
Creator: Mason, Betty J. (Betty Jean)
System: The UNT Digital Library
Caddo Blues: The Making Of A Stunt (open access)

Caddo Blues: The Making Of A Stunt

Stuntwork became a science when stuntman and technician Yakima Canutt left the rodeo to work in Hollywood westerns. Canutt perfected methods and designed mechanisms that made dangerous stunts safer and visually exciting. Many of Canutt's techniques are still used today by modern stuntmen like Hal Needham, Ronnie Rondell, and Paul Baxley. Directed by stuntman Hal Needham and starring "box office draw" Burt Reynolds, Hooper presented the stuntman as a rugged, fun-loving, almost suicidal superman. For the first time in film's short history, the stuntman and his craft became a topic of wide public interest. The stuntman had become "glamorous" almost rivaling his actor counterpart.
Date: December 1985
Creator: Moore, Stan (Stan Clark)
System: The UNT Digital Library
A Content Analysis of Violence in Music Videos (open access)

A Content Analysis of Violence in Music Videos

This content analysis study of music videos answered questions concerning the amount and severity of violence content during different time periods of the day. A system of classifying violence content as nonviolent, mostly light, neither light nor serious, mostly serious, and extremely serious was used to evaluate music videos from MTV. One hour from each day was randomly selected for evaluation for a period of thirty days. During this time, there were 313 occurrences of music videos which were aired and subsequently evaluated. The results indicated the majority of these music videos contained mostly light or no violence content. This study also revealed that the most likely time of day a viewer would see videos with violence would be from midnight until eight in the morning.
Date: August 1985
Creator: Paxton, Sue
System: The UNT Digital Library
The Development of a Definition and Applied Evaluation Criteria for Psycho-Narrative Video Art (open access)

The Development of a Definition and Applied Evaluation Criteria for Psycho-Narrative Video Art

This thesis is concerned with three problems. The first is that of distinguishing and defining one category of video art. The second is developing criteria for the evaluation of works in this category. The third problem is the application of these criteria to a new psycho-narrative video art piece created by the author as well as two pieces by other artists. This paper examines the use of film and video as an art form, focusing on specific influences affecting the evolution of psycho-narrative video art. Definitions for video art and psycho-narrative video art are developed. Descriptive criteria and three critiques are used to justify the conclusions. A concluding artist statement presents the personal view of the author.
Date: May 1988
Creator: Sadlowski, Gail
System: The UNT Digital Library