In order to teach the desirable business courses in the Pilot Point High School, it is necessary to discover what courses would be most practical for the students and also the training that business firms require of their employees. The future can be based upon the present and the past. This study attempts to determine the future needs by probing into the present and the past.

"The purpose of this study is to determine the extent to which Denton apparel stores have succeeded in securing student trade, and from the findings, draw some conclusions concerning improvement of relations with students which would maximize the amount of student trade obtained by these stores... according to the findings, the Denton apparel stores as a whole do not seem to be achieving their maximum potential in securing student trade...It seems that most of the stores could substantially increase the amount of trade secured by expanding their advertising and sales promotion plans, by handling line of merchandise which are most appealing to the students, and by adjusting their price lines to the ranges in which students normally buy. "-- leaves 1,63.

"The purpose of the study is to determine the trading centers that receive significant amounts of shopping goods trade flow from the communities surveyed. The position that the Denton trading center holds as a source of shopping goods for households in these communities is compared with the postions held by some competing trading centers. This study is made in cooperation with the Denton Chamber of Commerce for the benefit of the merchants of Denton. It is based on a survey made in December 1953, by the Business Administration 470 (Marketing Research) class of North Texas State College."-- leaves 1, 58.