This study was made in the Demonstration School of the North Texas State Teacher's College, using the children of Grades I to V inclusive as subjects of the investigation. The problem was taken to try to discover if children of a certain age group have definite color preferences and other related questions such as if these preferences remain constant, if they are influenced by other factors such as intelligence, sex, or grade, and if there is consistency noticeable in the preferences of a group at any given grade level. It is also the aim of this study to see how the children of the Demonstration School compare with other groups that have been tested, to suggest possible reasons for differences, and to set forth a procedure that could be followed in order to secure more significant results than those which have been obtained by other investigators.