Sales letter written by J. Ed. Schmitz to the city manager in Temple, Texas (Mr. Graeser) as a follow-up to a sales call about the potential purchase of a fire engine. It references a particular model that would be available immediately, promises "service," and offers various payment plans. Text is printed on letterhead with an image of a building labelled "Dallas Branch and Service Station, American LaFrance Fire Engine Company of Texas, Dallas, Texas, Commerce and La France Streets."

Photograph of Central Station at 2121 Main Street, in Dallas, Texas. A row of cars are parked outside the building, and a crowd of firefighters stand around them.

Catalog for the American-La France Fire Engine Company providing a listing of fire engines and supplementary apparatus for sale with illustrations, general specifications, and photographs of use for each. The catalog also provides a history of the company, thorough explanation of the manufacture and details of the engines and parts (with illustrations), a list of locations using their equipment, and an account regarding the use of an American La France pump in Alaska.

Photograph of three men, two wearing suits and one man in the center wearing a Fireman's uniform. From left to right, the men's names are Chief Gerguson from Fort Worth, Anderson Houston from South West English Dallas, and Johnnie Southwell from Beaumont.

Photograph of a tower operated by two men at the base to spray water from the top.

Letter of recommendation from the American-La France Fire Engine Company, Inc., in regards to Mr. C. R. Raynes, who was an engineer and salesman.

Photograph of four men dressed in suits near a train car.