This article explores determinants of behavioral intention toward sustainable apparel products (SAP). It examines both consumer characteristics (shopping values, consciousness of sustainability, perceived consumer effectiveness, and environmental knowledge) and marketing perspective (evaluation criteria of SAP) determinants for encouraging sustainable apparel consumption behaviors. Significant country differences emerge and validate that differentiated marketing strategies are required when targeting global consumers.

This article examines a network of wildlife tourism microentrepreneurs for bonding and bridging forms of social capital using a social network analysis approach.