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Adding New Content to MKTG 3700 - Marketing and Money

Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Object Type: Poster
System: The UNT Digital Library
AI Agency Risks and Their Mitigation Through Business Process Management: A Conceptual Framework (open access)

AI Agency Risks and Their Mitigation Through Business Process Management: A Conceptual Framework

This article builds on agency theory and identify factors that increase the risk of an agency problem between a principal (a human or an organization) and an AI agent and propose a framework for AI agency problem analysis. The framework is illustrated through AI use cases and industry examples. Implications for AI governance research and practice are discussed. It was presented at the 52nd Hawaii International Conference on System Sciences.
Date: January 8, 2019
Creator: Sidorova, Anna & Rafiee, Dana
Object Type: Article
System: The UNT Digital Library
Architectural dimensions of socially driven venture capital firms: social innovation in the capital markets (open access)

Architectural dimensions of socially driven venture capital firms: social innovation in the capital markets

Article explores socially responsible VC architectural dimensions with implications for firm design based on blended measures of success.
Date: November 4, 2021
Creator: Jones, Raymond J. & Salimath, Manjula S.
Object Type: Article
System: The UNT Digital Library
Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity (open access)

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

This article examines the effectiveness of sportswear companies' sponsorship of intercollegiate athletic departments, and the subsequent effects on the students of the university.
Date: 2016
Creator: Wear, Henry; Heere, Bob & Clopton, Aaron
Object Type: Article
System: The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide (open access)

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date: 2013
Creator: Lineros, Jose Victor
Object Type: Article
System: The UNT Digital Library
Causal Latent Semantic Analysis (cLSA): An Illustration (open access)

Causal Latent Semantic Analysis (cLSA): An Illustration

Article discussing an illustration of causal latent semantic analysis (cLSA).
Date: April 2011
Creator: Hossain, Muhammad Muazzem; Prybutok, Victor R. & Evangelopoulos, Nicholas
Object Type: Article
System: The UNT Digital Library
Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives (open access)

Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives

This article compares the motives of athletes to participate in cause-related or non-cause-related sport events.
Date: 2014
Creator: Rundio, Amy; Heere, Bob & Newland, Brianna
Object Type: Article
System: The UNT Digital Library
Cognitive biases resulting from the representativeness heuristic in operations management: an experimental investigation (open access)

Cognitive biases resulting from the representativeness heuristic in operations management: an experimental investigation

This article investigates the six cognitive biases resulting from the use of the representativeness heuristic, namely, insensitivity to prior probability of outcomes, insensitivity to sample size, misconception of chance, insensitivity to predictability, the illusion of validity, and misconception of regression. Specifically, the authors examine how cognitive reflection and training affect these six cognitive biases in the operations management context.
Date: April 10, 2019
Creator: AlKhars, Mohammed; Evangelopoulos, Nicholas; Pavur, Robert J. & Kulkarni, Shailesh S.
Object Type: Article
System: The UNT Digital Library
Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Concept Release on Audit Quality Indicators, No. 2015-005, July 1, 2015 (open access)

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Concept Release on Audit Quality Indicators, No. 2015-005, July 1, 2015

This commentary summarizes the contributors’ views and recommendations on the Public Accounting Oversight Board's (PCAOB) Audit Quality Indicators (ACIs).
Date: October 2015
Creator: Rezaee, Zabihollah; Abernathy, John L.; Causholli, Monika; Michas, Paul N.; Roush, Pamela B.; Rowe, Stephen et al.
Object Type: Article
System: The UNT Digital Library
Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements (open access)

Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements

This commentary summarizes the contributors’ views on the various questions asked in the PCAOB Staff Consultation Paper.
Date: December 2014
Creator: Abernathy, John L.; Hackenbrack, Karl E.; Joe, Jennifer R.; Pevzner, Mikhail & Wu, Yi-Jing
Object Type: Article
System: The UNT Digital Library
Comments of the Standards Committee of the Auditing Section of the American Accounting Association on the SEC’s Concept Release No. 33-9862; 34-75344 File No. S7-13-15, Possible Revisions to Audit Committee Disclosures (open access)

Comments of the Standards Committee of the Auditing Section of the American Accounting Association on the SEC’s Concept Release No. 33-9862; 34-75344 File No. S7-13-15, Possible Revisions to Audit Committee Disclosures

This commentary summarizes the contributors’ views on the various questions asked in the SEC’s Release, Possible Revisions to Audit Committee Disclosures.
Date: September 2015
Creator: Abernathy, John L.; Felix, Robert; Jamal, Karim; Krishnamoorthy, Ganesh & Pevzner, Mikhail
Object Type: Article
System: The UNT Digital Library
Confirmatory Influence of Trust in E-commerce: A Data Collection Bias and Suggestion (open access)

Confirmatory Influence of Trust in E-commerce: A Data Collection Bias and Suggestion

Article explores the importance of investigating the impact of trust on intention to purchase from both successful and unsuccessful purchase cases in order to provide a more balanced view of the critical role of trust in e-commerce transaction decisions.
Date: January 7, 2020
Creator: Kim, Dan J. & Ogbanufe, Obi
Object Type: Article
System: The UNT Digital Library
Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands (open access)

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.
Date: 2012
Creator: Kim, Chiyoung & Heere, Bob
Object Type: Article
System: The UNT Digital Library
Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence (open access)

Continued Usage and Location Disclosure of Location-Based Applications: A Necessity for Location Intelligence

This article's research builds a continuance usage and location disclosure model from the expectation-confirmation perspective. The effect of benefit expectations on usefulness and satisfaction is hypothesized. In addition, the positive effect of usefulness on satisfaction and continuance intention is postulated. Findings contribute to the current literature in business intelligence by focusing on location disclosure behavior in the context of LBAs and the necessity of this type of information for location intelligence. This article was presented at the 52nd Hawaii International Conference on System Sciences.
Date: January 8, 2019
Creator: Peak, Daniel; Mousavizadeh, Mohammadreza & Koohikamali, Mehrdad
Object Type: Article
System: The UNT Digital Library
Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study (open access)

Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core.
Date: February 2013
Creator: Jakopin, Natalie
Object Type: Paper
System: The UNT Digital Library

Creating a Collaborative Online Project for an MBA Core course

Poster presented as part of the 2012 University Forum on Teaching & Learning at UNT. This poster discusses creating a collaborative online project for an MBA core course. Traditional face-to-face classes offer the rich interactive experience gained through collaborative group projects.
Date: March 28, 2012
Creator: Evangelopoulos, Nicholas & Jayakumar, Jay
Object Type: Poster
System: The UNT Digital Library
Cross-functional integration skills: Are business schools delivering what organizations need? (open access)

Cross-functional integration skills: Are business schools delivering what organizations need?

Article presents a research study characterizing and measuring cross-functional integration (CFI) skills.
Date: April 2, 2022
Creator: D'Souza, Derrick E.; Bement, Danuse & Cory, Kenneth
Object Type: Article
System: The UNT Digital Library
Developing Evaluation Frameworks for Business Models in China’s Rural Markets (open access)

Developing Evaluation Frameworks for Business Models in China’s Rural Markets

This article draws on case analysis to present two frameworks for evaluating two types of business models, and, through open coding and axial coding on eight Chinese cases, identifies the main components for the evaluation frameworks and critical factors within each component. Using the coding results as a lens, the article applies a cross-case comparative data analysis to establish the multi-level evaluation systems and provides suggestions for entrepreneurs and other stakeholders to better their business model design in China’s rural markets.
Date: November 8, 2018
Creator: Zhang, Xinxiang; Hu, Lijun; Salimath, Manjula & Kuo, Ching-Chung
Object Type: Article
System: The UNT Digital Library
Do Collaborative Relationships in Supply Chain Pay-Off? (open access)

Do Collaborative Relationships in Supply Chain Pay-Off?

This article attempts to articulate the theoretical foundation of collaborative relationship in supply chain and survey empirical results on financial gains reported in various research studies.
Date: January 2017
Creator: Kwon, Ik-Whan G.; Hong, Seock-Jin & Kim, Sung-Ho
Object Type: Article
System: The UNT Digital Library
Dynamic Interactive Visualizations: Implications of Seeing, Doing, and Playing for Quantitative Analysis Pedagogy (open access)

Dynamic Interactive Visualizations: Implications of Seeing, Doing, and Playing for Quantitative Analysis Pedagogy

Article presents a sample of dynamic interactive visualizations of relatively complex quantitative topics in statistics, operations management, and management science and discuss their implications for pedagogy for undergraduate and graduate students.
Date: May 16, 2019
Creator: Kulkarni, Shailesh S.; Mai, Bin; Amirkiaee, S. Yasaman & Tarakci, Hakan
Object Type: Article
System: The UNT Digital Library
Ecological determinants of smart home ecosystems: A coopetition framework (open access)

Ecological determinants of smart home ecosystems: A coopetition framework

Article describing the strategic motivations and critical factors involved in the competition-based evolution of smart home ecosystems from early to growth phases, leading to a decision among the largest competitors to engage in coopetition.
Date: September 8, 2021
Creator: Struckell, Elisabeth; Ojha, Divesh; Patel, Pankaj C. & Dhir, Amandeep
Object Type: Article
System: The UNT Digital Library
The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams (open access)

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date: December 2013
Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi
Object Type: Article
System: The UNT Digital Library
Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning (open access)

Emotional Ability and Associative Learning: How Experiencing and Reasoning about Emotions Impacts Evaluative Conditioning

This article extends evaluative conditioning research by examining how differences in emotional ability impact implicit and explicit attitude formation from conditioning.
Date: April 2, 2018
Creator: Hasford, Jonathan; Kidwell, Blair & Hardesty, David M.
Object Type: Article
System: The UNT Digital Library
An empirical Bayes approach to incorporating demand intermittency and irregularity into inventory control (open access)

An empirical Bayes approach to incorporating demand intermittency and irregularity into inventory control

Article asserts that spare parts inventory management is complex due to the combined impact of intermittent and variable demand patterns. This study proposes a novel nonparametric Bayesian forecasting approach with its roots in the empirical Bayes paradigm.
Date: June 8, 2022
Creator: Ye, Yuan; Lu, Yonggang; Robinson, Powell & Narayanan, Arunachalam
Object Type: Article
System: The UNT Digital Library