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63 Matching Results
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A New Approach to Measure Perceived Brand Personality Associations Among Consumers
This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.
Date:
2010
Creator:
Heere, Bob
System:
The UNT Digital Library
A Theory-of-Planned-Behavior Perspective on B2C E-Commerce
Article discussing a theory-of-planned-behavior perspective on B2C e-commerce and a study that shows how different shopping orientations influence customers/ shopping criteria.
Date:
2010
Creator:
Ganesh, Gopala & Barat, Somjit
System:
The UNT Digital Library
Teaching Basic Marketing Accountability Using Spreadsheets: An Exploratory Perspective
Article discussing an exploratory perspective on teaching basic marketing accountability using spreadsheets.
Date:
February 2010
Creator:
Ganesh, Gopala & Paswan, Audhesh K.
System:
The UNT Digital Library
Causal Latent Semantic Analysis (cLSA): An Illustration
Article discussing an illustration of causal latent semantic analysis (cLSA).
Date:
April 2011
Creator:
Hossain, Muhammad Muazzem; Prybutok, Victor R. & Evangelopoulos, Nicholas
System:
The UNT Digital Library
Hearing It Through the Grapevine: Positive and Negative Workplace Gossip
This article examines the complex issue of workplace gossip with the intention of providing managers with a deeper understanding of the various functions gossip serves within organizations.
Date:
June 28, 2011
Creator:
Grosser, Travis & Lopez-Kidwell, Virginie
System:
The UNT Digital Library
Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands
This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.
Date:
2012
Creator:
Kim, Chiyoung & Heere, Bob
System:
The UNT Digital Library
Latent Semantic Analysis: Five methodological recommendations
Article discussing latent semantic analysis and five methodological recommendations.
Date:
2012
Creator:
Evangelopoulos, Nicholas; Zhang, Xiaoni & Prybutok, Victor R.
System:
The UNT Digital Library
Leadership and Knowledge Management in an E-Government Environment
This article investigates the relationship between aspects of the Malcolm Baldrige National Quality Award's leadership triad and knowledge management in an e-government context.
Date:
February 3, 2012
Creator:
Ryan, Sherry D.; Zhang, Xiaoni; Prybutok, Victor R. & Sharp, Jason H.
System:
The UNT Digital Library
Schedule UTP: Stock Price Reaction and Economic Consequences
This article discusses the effects of the Internal Revenue Service (IRS) requirement to disclose uncertain tax positions (UTP) on a new schedule (Schedule UTP) on firm value and firm reporting behavior.
Date:
July 2012
Creator:
Abernathy, John L.; Davenport, Stephan A. & Rapley, Eric T.
System:
The UNT Digital Library
“Managing through Failure”: More than an Oxymoron?
This article includes observations and principles to assist managers in their efforts to lead subordinates and themselves through failure.
Date:
August 20, 2012
Creator:
Strutton, David
System:
The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide
Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date:
2013
Creator:
Lineros, Jose Victor
System:
The UNT Digital Library
Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty
This article examines the relative impacts of the five senses on team identity and team loyalty.
Date:
2013
Creator:
Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo
System:
The UNT Digital Library
The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams
This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date:
December 2013
Creator:
Abernathy, John L.; Kubick, Tom & Masli, Adi
System:
The UNT Digital Library
Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives
This article compares the motives of athletes to participate in cause-related or non-cause-related sport events.
Date:
2014
Creator:
Rundio, Amy; Heere, Bob & Newland, Brianna
System:
The UNT Digital Library
Tax Incentive Proposals to Enhance Child Support Payment Compliance and Tax Progressivity
This article investigates the public policy and theoretical economic implications associated with tax incentive proposals for child support payments.
Date:
February 10, 2014
Creator:
Fleischman, Gary M.; Khan, Zafar Dad & Hutchison, Paul D.
System:
The UNT Digital Library
Comments of the Auditing Standards Committee of the Auditing Section of the American Accounting Association on PCAOB Staff Consultation Paper, Auditing Accounting Estimates and Fair Value Measurements
This commentary summarizes the contributors’ views on the various questions asked in the PCAOB Staff Consultation Paper.
Date:
December 2014
Creator:
Abernathy, John L.; Hackenbrack, Karl E.; Joe, Jennifer R.; Pevzner, Mikhail & Wu, Yi-Jing
System:
The UNT Digital Library
Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport
This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.
Date:
2015
Creator:
Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.
System:
The UNT Digital Library
How the Source of Audit Committee Accounting Expertise Influences Financial Reporting Timeliness
This practitioner summary article summarizes "The Association between Characteristics of Audit Committee Accounting Experts, Audit Committee Chairs, and Financial Reporting Timeliness,'' which investigates the association between audit committee members’ accounting expertise and financial reporting timeliness.
Date:
November 2014
Creator:
Abernathy, John L.; Beyer, Brooke; Masli, Adi & Stefaniak, Chad M.
System:
The UNT Digital Library
The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community
Access:
Use of this item is restricted to the UNT Community
This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Date:
2015
Creator:
Shaomian, Armen & Heere, Bob
System:
The UNT Digital Library
Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’
This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date:
January 2015
Creator:
Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
System:
The UNT Digital Library
Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century
This article develops five research propositions for sport consumer decision-making in a cross-cultural context.
Date:
2015
Creator:
Yoshida, Masayuki & Heere, Bob
System:
The UNT Digital Library
The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events
This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date:
March 2, 2015
Creator:
Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
System:
The UNT Digital Library
Simulation Approaches for System of Systems: Event-Based Versus Agent Based Modeling
This paper from the 2015 Conference on Systems Engineering Research conference proceedings reviews different modeling techniques and uses two converse techniques, i.e. agent-based and event-based modeling, to run a simulation of hypothetical systems collaborating into a system of systems.
Date:
March 16, 2015
Creator:
Baldwin, W. Clifton; Sauser, Brian & Cloutier, Robert
System:
The UNT Digital Library
General Counsel Prominence and Corporate Tax Policy
This article examines the role of the general counsel (GC) in corporate tax policy.
Date:
August 2015
Creator:
Abernathy, John L.; Kubick, Tom & Masli, Adi
System:
The UNT Digital Library