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Start Over Collection UNT Scholarly Works Degree Department Management Year 2015 Month March

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The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events (open access)

The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events

This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date: March 2, 2015
Creator: Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
System: The UNT Digital Library