1 Matching Results
Results open in a new window/tab.
Results:
1 - 1 of
1
The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams
This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date:
December 2013
Creator:
Abernathy, John L.; Kubick, Tom & Masli, Adi
System:
The UNT Digital Library