To entrepreneur or not to entrepreneur? How identity discrepancies influence enthusiasm for academic entrepreneurship (open access)

To entrepreneur or not to entrepreneur? How identity discrepancies influence enthusiasm for academic entrepreneurship

Article discusses how recognizing the commercial potential of university-based inventions and discoveries, legislators and administrators have called upon academic scientists to become academic entrepreneurs. Few academic scientists are enthusiastic about taking on entrepreneurial activities, yet the intrinsic reasons for lack of enthusiasm are poorly understood. The authors extend the research by applying self-discrepancy theory to explore the role of future-oriented self and other guides on enthusiasm for academic entrepreneurship.
Date: February 17, 2023
Creator: Pattnaik, Shashwatashish; Mmbaga, Nick; White, Daniel T. & Reger, Rhonda K.
System: The UNT Digital Library
Seizing the moment—Strategy, social entrepreneurship, and the pursuit of impact (open access)

Seizing the moment—Strategy, social entrepreneurship, and the pursuit of impact

Article asserts that social entrepreneurship continues to grow as an impactful phenomenon in the world and as a rich stream of research. This special issue thus offers insights for researchers, policymakers, educators, and entrepreneurs about how to sustain impactful social/environmental activities over time.
Date: January 30, 2023
Creator: Williams, Trenton Alma; Nason, Robert; Wolfe, Marcus T. & Short, Jeremy C.
System: The UNT Digital Library
Architectural dimensions of socially driven venture capital firms: social innovation in the capital markets (open access)

Architectural dimensions of socially driven venture capital firms: social innovation in the capital markets

Article explores socially responsible VC architectural dimensions with implications for firm design based on blended measures of success.
Date: November 4, 2021
Creator: Jones, Raymond J. & Salimath, Manjula S.
System: The UNT Digital Library
Cross-functional integration skills: Are business schools delivering what organizations need? (open access)

Cross-functional integration skills: Are business schools delivering what organizations need?

Article presents a research study characterizing and measuring cross-functional integration (CFI) skills.
Date: April 2, 2022
Creator: D'Souza, Derrick E.; Bement, Danuse & Cory, Kenneth
System: The UNT Digital Library
The Importance of Theorizing Social Change in Sport for Development: A Case Study of Magic Bus in London (open access)

The Importance of Theorizing Social Change in Sport for Development: A Case Study of Magic Bus in London

Article using the case of an award-winning sport for development (SFD) charity that expanded their operations from India to London to illustrate the pejorative implications resulting from failing to create a theory of change. A discussion of the results, implications, and recommendations for establishing and implementing a theory of change are provided.
Date: 2021
Creator: Hills, Stephen; Walker, Matthew & Dixon, Marlene
System: The UNT Digital Library
STEM or Humanities? Toward a Balance of Interest Fit (open access)

STEM or Humanities? Toward a Balance of Interest Fit

Article analyses the relationship between interest fit and career/income outlooks for college students as opposed to the relationship between such outcomes and the nature of the domain.
Date: December 17, 2019
Creator: Bozorg, Hoda Vaziri; Tay, Louis; Parrigon, Scott; Bradburn, Norman M. & Pawelski, James O.
System: The UNT Digital Library
Developing Evaluation Frameworks for Business Models in China’s Rural Markets (open access)

Developing Evaluation Frameworks for Business Models in China’s Rural Markets

This article draws on case analysis to present two frameworks for evaluating two types of business models, and, through open coding and axial coding on eight Chinese cases, identifies the main components for the evaluation frameworks and critical factors within each component. Using the coding results as a lens, the article applies a cross-case comparative data analysis to establish the multi-level evaluation systems and provides suggestions for entrepreneurs and other stakeholders to better their business model design in China’s rural markets.
Date: November 8, 2018
Creator: Zhang, Xinxiang; Hu, Lijun; Salimath, Manjula & Kuo, Ching-Chung
System: The UNT Digital Library

The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community

Access: Use of this item is restricted to the UNT Community
This article studies to what extent a theater serves as a focal point for community development, and whether that sense of community leads to more loyal patrons who are more likely to attends hows and donate to the theater.
Date: 2015
Creator: Shaomian, Armen & Heere, Bob
System: The UNT Digital Library
Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty (open access)

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

This article examines the relative impacts of the five senses on team identity and team loyalty.
Date: 2013
Creator: Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo
System: The UNT Digital Library
Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity (open access)

Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity

This article examines the effectiveness of sportswear companies' sponsorship of intercollegiate athletic departments, and the subsequent effects on the students of the university.
Date: 2016
Creator: Wear, Henry; Heere, Bob & Clopton, Aaron
System: The UNT Digital Library
Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior (open access)

Exploring the Relative Effectiveness of Emotional, Rational, and Combination Advertising Appeals on Sport Consumer Behavior

This article examines the relative effectiveness of emotional advertising over rational advertising and combination advertising on sport consumer behavior.
Date: 2018
Creator: Lee, Seunghwan & Heere, Bob
System: The UNT Digital Library
Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century (open access)

Sport Marketing in Asia: Exploring Trends and Issues in the 21st Century

This article develops five research propositions for sport consumer decision-making in a cross-cultural context.
Date: 2015
Creator: Yoshida, Masayuki & Heere, Bob
System: The UNT Digital Library
A New Approach to Measure Perceived Brand Personality Associations Among Consumers (open access)

A New Approach to Measure Perceived Brand Personality Associations Among Consumers

This article proposes a technique to measure brand associations by asking managers about what personality associations they implement while marketing their brand.
Date: 2010
Creator: Heere, Bob
System: The UNT Digital Library
Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport (open access)

Fan Community Identification: An Empirical Examination of Its Outcomes in Japanese Professional Sport

This article tests a model of fan community identification that includes outcome and moderator variables in the contexts of two major professional sport leagues (soccer and baseball) in Japan.
Date: 2015
Creator: Yoshida, Masayuki; Gordon, Brian; Heere, Bob & James, Jeffrey D.
System: The UNT Digital Library
The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events (open access)

The South Africa World Cup: The Ability of Small and Medium Firms to Profit From Increased Tourism Surrounding Mega-Events

This article examines how a mega-sport event affects small and medium businesses (SMEs) that hope to profit from the increased tourism associated with the event.
Date: March 2, 2015
Creator: Heere, Bob; Van Der Manden, Pieter & Van Hemert, Patricia
System: The UNT Digital Library
Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives (open access)

Cause-Related versus Non-Cause-Related Sport Events: Differentiating Endurance Events Through a Comparison of Athletes' Motives

This article compares the motives of athletes to participate in cause-related or non-cause-related sport events.
Date: 2014
Creator: Rundio, Amy; Heere, Bob & Newland, Brianna
System: The UNT Digital Library
Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’ (open access)

Questioning the Validity of Race as a Social Construct: Examining Race and Ethnicity in the ‘Rainbow Nation’

This article uses South Africa as a the research context to examine whether within each race group ethnic differences exist on national identity and social capital measures.
Date: January 2015
Creator: Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh; Geldenhuys, Sue & Coetzee, Willie
System: The UNT Digital Library
Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands (open access)

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.
Date: 2012
Creator: Kim, Chiyoung & Heere, Bob
System: The UNT Digital Library
Future time perspective, job satisfaction, and organizational commitment: The mediating effect of self-efficacy, hope, and vitality (open access)

Future time perspective, job satisfaction, and organizational commitment: The mediating effect of self-efficacy, hope, and vitality

This article analyzes the mediating role of self-efficacy, hope, and vitality in the relationship that future time perspective has with job satisfaction and organizational commitment.
Date: March 8, 2018
Creator: Arturo Cernas-Ortiza, Daniel; Mercado-Salgado, Patricia & Davis, Mark
System: The UNT Digital Library
Hearing It Through the Grapevine: Positive and Negative Workplace Gossip (open access)

Hearing It Through the Grapevine: Positive and Negative Workplace Gossip

This article examines the complex issue of workplace gossip with the intention of providing managers with a deeper understanding of the various functions gossip serves within organizations.
Date: June 28, 2011
Creator: Grosser, Travis & Lopez-Kidwell, Virginie
System: The UNT Digital Library
Happy Wife, Happy Life: Food Choices in Romantic Relationships (open access)

Happy Wife, Happy Life: Food Choices in Romantic Relationships

This article examines how relationship partners influence consumer eating patterns.
Date: August 30, 2017
Creator: Hasford, Jonathan; Kidwell, Blair & Lopez-Kidwell, Virginie
System: The UNT Digital Library