Seeking Mental Health Support Among College Students in Video-Based Social Media: Content and Statistical Analysis of YouTube Videos (open access)

Seeking Mental Health Support Among College Students in Video-Based Social Media: Content and Statistical Analysis of YouTube Videos

This article presents a study that aims to identify strategies for using video-based social media to combat stigmatized diseases, such as mental health, among college students. The authors identify effective strategies for designing video-based social media content for supporting college students’ mental health. Results show that the videos where individuals share their personal stories, as well as experiential knowledge (ie, tips and advice), engaged more viewers in both the short term and long term. Individuals’ videos on YouTube showed the potential to support college students' mental health in unique ways, such as providing social support, validating experience, and sharing the positive experience of help-seeking.
Date: November 11, 2021
Creator: Choi, Bogeum; Kim, Heejun & Huh-Yoo, Jina
System: The UNT Digital Library