Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach (open access)

Positioning Strategies of Financial Services Firms in Ghana: A Case Study Approach

Paper accompanying a presentation for the 2015 University of North Texas (UNT) Student and Faculty Research Symposium on African Studies. This paper discusses a case study approach for positioning strategies of financial services firms in Ghana.
Date: April 11, 2015
Creator: Ketron, Seth & Blankson, Charles
System: The UNT Digital Library