The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.

Photograph of Buzz Lightyear and Woody dolls (characters from the Toy Story series of films) playing tetherball in a promotional photograph from the Farmers Branch Manske Library.

Photograph of Buzz Lightyear and Woody dolls (characters from the Toy Story series of films) holding a string of party banners to promote programs at the Farmers Branch Manske Library. They are standing on the floor in the library. A DVD of Dumbo (2019) is visible behind them.

Photograph of Buzz Lightyear and Woody dolls (characters from the Toy Story series of films) standing in a Texas Voter Registration Application in the Farmers Branch Manske Library.

Photograph of Buzz Lightyear and Woody dolls (characters from the Toy Story series of films) standing next to a copy of Dr. Suess's The Lorax in the Farmers Branch Manske Library to promote Banned Books Week.

Biannual publication "devoted to the rich history of Dallas and North Central Texas" as a way to "examine the many historical legacies--social, ethnic, cultural, political--which have shaped the modern city of Dallas and the region around it." The theme of this issue is "Struggle and Conflict."

This article is a short biography of journalist Robbie Owens describing her childhood in Kildare and her career as a reporter, highlighting specific memories and her thoughts about the field.

Interview with Yolette Garcia, Assistant Dean for External Affairs & Outreach at Southern Methodist University in Dallas. She discusses her career in both radio and television media, as well as her perspectives about the role and future of the media (and social media) and about being a woman in a primarily male field.

This article is a short biography of Nora Lopez describing her background and her career working on newspapers, starting in high school.

This article is a short biography of former radio reporter Krys Boyd describing her family and highlights from her career in radio.

Bill introduced by the Texas House of Representatives relating to the continuation of a health care provider participation program by the Dallas County Hospital District.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.

Weekly newspaper from Dallas, Texas that includes local, state, and national news and advertising of interest to the Lesbian, Gay, Bisexual, and Transgender (LGBT) community.