The Dallas Morning News is a leader in using engagement journalism to increase and retain digital subscribers. This ethnography examined the efficacy of the engagement journalism work by the News in rebuilding trust and forming relationships with its audience. This research is exceptionally timely as more newsrooms are erecting paywalls to their content and asking their audiences to offer monetary support in exchange for greater access and engagement by journalists. This work is examined through two mass communications theories: functionalism, which says a society can be viewed like an ecosystem as a "system in balance" consisting of complex sets of interrelated activities, each of which supports the others in maintaining the system as a whole; and the dual responsibility model, which says that companies should operate in the best interests of all in the community who depend on them, not only those who benefit financially. Additionally, the work is considered from a human-interaction design standpoint to evaluate whether the News has created affordances that enable the journalists and the readers to communicate, and whether the journalists are effectively practicing service design when publishing news and information for the audience.

Since the adoption of neoliberalism, many cities have taken to integrating nature with capital accumulation to create a sense of place. This has been closely tied to urban greening, or green "revitalization." As part of curating this desired character, city governments are working to roll out plans to restore and renew neighborhoods using their natural landscapes through methods such as reforestation, the creation of parks, and commercial development. These cities, deemed Entrepreneurial cities, are increasingly incorporating natural or green spaces into their development of character as part of their branding schemes. This research focuses on the role of nature as the site of economic development and community revitalization within Dallas, Texas. This research examines how the City of Dallas uses nature to attract capital, and how the narratives of development relate to residents' visions for development in the historically neglected Joppa neighborhood in the Trinity River Corridor. Development near Joppa could be an example of how the natural landscape is being used to not only attract developers but also to bring a different ‘class' of resident into the area. By exploring this intersection of nature and capital in Dallas, we can better understand the nuanced ways through which the neoliberalization …

The Society for the Prevention of Cruelty to Animals of Texas in Dallas, Texas offers an array of services and programs to residents in southern Dallas and other areas. However, interest in the state of access to veterinary care has been questioned for southern Dallas residents. In an area that faces certain compounding stressors, such as food deserts and transportation difficulties, a lack of access to veterinary care for pet owners is considered an additional possible stressor. Pet owners in southern Dallas, along with the SPCA of Texas, contemplate how to best provide medical care for local pets. In this body of work, I describe community access to veterinary services in southern Dallas. I provide a resident-centered explanation based on in-depth interviews with locals that discuss the current state of access to veterinary services while simultaneously analyzing the links between access to veterinary care, the area of southern Dallas itself, and ongoing issues with roaming and stray dogs.