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UMS Renegade: Building a Brand of Cutting-Edge Performances
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This case profiles the University Musical Society (UMS), a performing arts presenter based at the University of Michigan, Ann Arbor. Throughout its history, UMS has programmed uncommon and contemporary works of many kinds. In 2011, these efforts took a significant step forward with the launch of Renegade, performances that feature provocative artistic works. The case traces the development of Renegade, detailing its genesis, programming process, and marketing tactics.
Date:
2016
Creator:
Laprade, Eric, 1986-
System:
The UNT Digital Library
Appendix 1: UMS 2015-2016 Season Brochure
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Consists of promotional materials for events featured in the 2015-2016 season of the University of Michigan's University Musical Society.
Date:
2016
Creator:
Laprade, Eric, 1986-
System:
The UNT Digital Library
UMS Renegade: Building a Brand of Cutting-Edge Performances: Teacher Notes
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Consists of notes to be used when teaching the case study entitled UMS Renegade: Building a Brand of Cutting-Edge Performances.
Date:
2016
Creator:
Laprade, Eric, 1986-
System:
The UNT Digital Library