The purpose of this project is to explore the GPU for general purpose computing. The GPU is a massively parallel computing device that has a high-throughput, exhibits high arithmetic intensity, has a large market presence, and with the increasing computation power being added to it each year through innovations, the GPU is a perfect candidate to complement the CPU in performing computations. The GPU follows the single instruction multiple data (SIMD) model for applying operations on its data. This model allows the GPU to be very useful for assisting the CPU in performing computations on data that is highly parallel in nature. The compute unified device architecture (CUDA) is a parallel computing and programming platform for NVIDIA GPUs. The main focus of this project is to show the power, speed, and performance of a CUDA-enabled GPU for digital video watermark insertion in the H.264 video compression domain. Digital video watermarking in general is a highly computationally intensive process that is strongly dependent on the video compression format in place. The H.264/MPEG-4 AVC video compression format has high compression efficiency at the expense of having high computational complexity and leaving little room for an imperceptible watermark to be inserted. Employing a …