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The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams (open access)

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date: December 2013
Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi
Object Type: Article
System: The UNT Digital Library
Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty (open access)

Which Senses Matter More? The Impact of Our Senses on Team Identity and Team Loyalty

This article examines the relative impacts of the five senses on team identity and team loyalty.
Date: 2013
Creator: Lee, Seunghwan; Heere, Bob & Chung, Kyu-soo
Object Type: Article
System: The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide (open access)

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date: 2013
Creator: Lineros, Jose Victor
Object Type: Article
System: The UNT Digital Library
Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study (open access)

Corporate Responsibility: A Moral Agent or a Profit Agent? A TOMS Shoes Case Study

This paper was awarded a Nicholas and Anna Ricco Ethics Award for 2013. In this paper, the author discusses corporate responsibility through a case study of TOMS shoes and their stance in the business world as a for-profit company with social responsibility at its core.
Date: February 2013
Creator: Jakopin, Natalie
Object Type: Paper
System: The UNT Digital Library

Adding New Content to MKTG 3700 - Marketing and Money

Poster presented at the 2013 University Forum on Teaching & Learning at the University of North Texas. This poster discusses creating content for student success using new case studies, worksheets, and instructor-created video for better instruction and feedback.
Date: April 12, 2013
Creator: Ganesh, Gopala
Object Type: Poster
System: The UNT Digital Library

Instructor-Directed, Student-Driven Engagement

Poster presented as part of the 2013 University Forum on Teaching & Learning at UNT. This poster discusses a systematic model of developing and deploying a NextGen core-curriculum course. It features examples of experiential exercises that can be stimuli for attaining student learning outcomes (SLOs).
Date: April 12, 2013
Creator: Pelton, Lou E.
Object Type: Poster
System: The UNT Digital Library