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The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams
This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date:
December 2013
Creator:
Abernathy, John L.; Kubick, Tom & Masli, Adi
System:
The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide
Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date:
2013
Creator:
Lineros, Jose Victor
System:
The UNT Digital Library