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The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams (open access)

The Economic Relevance of Chief Marketing Officers in Firms' Top Management Teams

This article demonstrates the use of performance attribution analysis to construct a long-short portfolio that buys or sells stocks of firms with or without a Chief Marketing Officer in the Top Management Team.
Date: December 2013
Creator: Abernathy, John L.; Kubick, Tom & Masli, Adi
System: The UNT Digital Library
Book Review: Using Social Media in the Classroom: A Best Practice Guide (open access)

Book Review: Using Social Media in the Classroom: A Best Practice Guide

Book review of "Using Social Media in the Classroom: A Best Practice Guide" by M. Poore.
Date: 2013
Creator: Lineros, Jose Victor
System: The UNT Digital Library