This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
This poster discusses the experiential learning activity process for a course in the UNT Business department. The overall learning goal is to understand the challenges and opportunities faced by multi-channel businesses.
This poster discusses experiential learning in an online class. The course for which the projects are proposed is 'Sustainable Strategies in Merchandising' where students are provided with the knowledge to adapt and apply fundamental business tools for the pursuit of sustainable development to business operation.