Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture (open access)

Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture

This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date: April 1, 2012
Creator: Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Object Type: Article
System: The UNT Digital Library
Shaping User Experience (open access)

Shaping User Experience

This handout accompanies a workshop presentation about shaping user experience. The topics of the workshop include usability testing, iterative design, and digital libraries. This handout outlines the topics that will be covered with a timeline of the activities, glossary of terminology used, worksheets, and references.
Date: April 1, 2012
Creator: Krahmer, Ana; Crane, Kate & Carlisle, Tara
Object Type: Pamphlet
System: The UNT Digital Library