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Generation Y consumers' value perceptions toward apparel mobile advertising: functions of modality and culture
This article investigates Generation Y consumers' different value perceptions toward apprel mobile advertising according to cultures (i.e. The United States vs. South Korean) and modalities (short message service vs. multimedia messaging service).
Date:
April 1, 2012
Creator:
Koo, Wanmo; Knight, Dee K.; Yang, Kiseol & Zheng, Xiang
Object Type:
Article
System:
The UNT Digital Library
Shaping User Experience
This handout accompanies a workshop presentation about shaping user experience. The topics of the workshop include usability testing, iterative design, and digital libraries. This handout outlines the topics that will be covered with a timeline of the activities, glossary of terminology used, worksheets, and references.
Date:
April 1, 2012
Creator:
Krahmer, Ana; Crane, Kate & Carlisle, Tara
Object Type:
Pamphlet
System:
The UNT Digital Library