Degree Department

1 Matching Results

Results open in a new window/tab.

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands (open access)

Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands

This article examines how the transition from emerging market to consumer market has affected consumer perceptions on global sport apparel brands.
Date: 2012
Creator: Kim, Chiyoung & Heere, Bob
System: The UNT Digital Library