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Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors (open access)

Examining the Effects of Psychographics, Demographics, and Geographics on Time-Related Shopping Behaviors

The purpose of this study was to determine the effects of psychographic (shopping orientation, lifestyle, social class), demographic (gender, ethnicity, age), and geographic (area of residence) variables on time-related shopping behaviors when shopping for clothing for the self. The concept of time-related shopping behaviors has not been the focus of any study of the American market. Data (N = 550) were collected via a questionnaire with an online survey company. Through analysis of chi square statistics, ANOVA, Pearson product-moment correlation, and factor analysis, it was found that psychographics and demographics affected time-related and other shopping behaviors. Geographics was found to affect shopping behavior, but not specifically the time-related shopping behaviors studied.
Date: December 2010
Creator: Garnett, Rebecca
System: The UNT Digital Library