Attempts to solve the continued problem of low youth voter turnout in the U.S. have included get out the vote drives, voter registration campaigns, and public service announcements targeting 18- to 25-year-old voters. Pay Attention and Vote added to this effort to motivate young voters in its 2006 campaign. This thesis analyzes the rhetorical strategies employed by the Pay Attention and Vote campaign advertisements, measures their effectiveness, and adds to the limited body of knowledge describing the attitudes and behaviors of young nonvoters. This thesis applies a mixed method approach, utilizing both rhetorical criticism and quantitative method. The results of both analyses are integrated into a discussion which critiques current strategies of addressing the youth voter turnout problem and offers suggestions for future research on the topic.

This thesis tests the necessity of terrorism in articulating Homeland Security citizenship. Chapter 1 orients the study, reviewing relevant literature. Chapter 2 examines the USDHS Ready Kids program's Homeland Security Guide, mapping a baseline for how Homeland Security citizenship is articulated with the overt use of terrorism. Chapter 3 investigates the USDHS Ready Kids program, charting the logic of Homeland Security citizenship when the threat of terrorism is removed from sense making about preparedness. Chapter 4 compares the findings of Chapters 2 and 3, evaluating the similarities and differences between these two articulations of Homeland Security citizenship and concluding that the logic that cements Homeland Security into American society does not depend on the threat of terrorism against the United States.

No other government agency receives as much attention as the National Aeronautics and Space Administration (NASA). The high-profile agency frequently captures attention of the media in both positive and negative contexts. This thesis takes a case study approach using organizational learning and sensemaking theories to investigate crisis communication within NASA's 2003 Columbia tragedy. Eight participants, who in some capacity had worked for NASA during the Columbia tragedy in a communication centered position, were interviewed. Using a grounded theory framework, nine themes emerged pertaining to organizational learning, leadership, structure, and organizational culture. The results of the study aid in understanding how high risk organization's (HROs) can learn from previous failures and details how organizational culture can hinder organizational change.