This research investigated banner ads on the World Wide Web, specifically the types of messages used in those ads and the effectiveness of the ads as seen by their intended audience. The focus was on health-related banner advertisements targeting senior citizens. The study first sought to determine the frequency of appearance of those ads when classified into categories of compliance-gaining tactics provided by research scholars. Second, the study explored the relative perceived effectiveness among those categories. Two graduate students from a Central Texas university sorted text messages into predetermined compliance-gaining categories. Chi square tests looked for significant differences in the frequencies of banner ads in each category. Forty-five senior citizens from the Central Texas area completed surveys regarding the perceived effectiveness of a randomly ordered, randomly selected set of categorized banner ads. A repeated measures test attempted to determine whether some compliance-gaining strategies used in health-related banner ads were perceived as more effective than others. The hypothesis stated that there would be differences in frequencies of compliance-gaining strategies used among the compliance-gaining categories in health-related banner ads for senior citizens. The hypothesis was supported. The research question asked if some categories of compliance-gaining strategies used in health-related banner ads were …

Multimedia documents are composed of multiple file format combinations, such as image and text, image and sound, or image, text and sound. The type of multimedia document determines the form of analysis for knowledge architecture design and retrieval methods. Over the last few decades, theories of text analysis have been proposed and applied effectively. In recent years, theories of image and sound analysis have been proposed to work with text retrieval systems and progressed quickly due in part to rapid progress in computer processing speed. Retrieval of multimedia documents formerly was divided into the categories of image and text, and image and sound. While standard retrieval process begins from text only, methods are developing that allow the retrieval process to be accomplished simultaneously using text and image. Although image processing for feature extraction and text processing for term extractions are well understood, there are no prior methods that can combine these two features into a single data structure. This dissertation will introduce a common representation format for multimedia documents (CRFMD) composed of both images and text. For image and text analysis, two techniques are used: the Lorenz Information Measurement and the Word Code. A new process named Jeong's Transform is …

The problem with which this study is concerned is articulating all possible CT3 and KR21 reliability measures for every case of a 5x5 binary matrix (32,996,500 possible matrices). The study has three purposes. The first purpose is to calculate CT3 for every matrix and compare the results to the proposed optimum range of .3 to .5. The second purpose is to compare the results from the calculation of KR21 and CT3 reliability measures. The third purpose is to calculate CT3 and KR21 on every strand of a class test whose item set has been reduced using the difficulty strata identified by Order Analysis. The study was conducted by writing a computer program to articulate all possible 5 x 5 matrices. The program also calculated CT3 and KR21 reliability measures for each matrix. The nonparametric technique of Order Analysis was applied to two sections of test items to stratify the items into difficulty levels. The difficulty levels were used to reduce the item set from 22 to 9 items. All possible strands or chains of these items were identified so that both reliability measures (CT3 and KR21) could be calculated. One major finding of this study indicates that .3 to .5 …

Even though information scientists generally recognize that relevance judgments are multidimensional and dynamic, there is still discussion and debate regarding the degree to which certain internal (cognition, personality) and external (situation, social relationships) factors affect the use of criteria in reaching those judgments. Much of the debate centers on the relationship of those factors to the criteria and reliable methods for measuring those relationships. This study researched the use of relevance criteria to select an information source by undergraduate students whose task it is to create a course schedule for a semester. During registration periods, when creating their semester schedules, students filled out a two-part questionnaire. After completion of the questionnaire the students completed a Myers-Briggs Type Indicator instrument in order to determine their personality type. Data was analyzed using one-way ANOVAS and Chi-Square. A positive correlation exists between personality type as expressed by the MBTI and the information source selected as most important by the subject. A correlation also exists between personality type and relevance criteria use. The correlation is stronger for some criteria than for others. Therefore, one can expect personality type to have an effect on the use of relevance criteria while selecting information sources.

The objective of this investigation is to determine whether student site location in an instructional videoconference is related to students' motives for communicating with their instructor. The study is based, in part, on the work of Martin et al. who identify five separate student-teacher communication motives. These motives, or dimensions, are termed relational, functional, excuse, participation, and sycophancy, and are measured by a 30-item questionnaire. Several communication-related theories were used to predict differences between on-site and off-site students, Media richness theory was used, foundationally, to explain differences between mediated and face-to-face communication and other theories such as uncertainty reduction theory were used in conjunction with media richness theory to predict specific differences.Two hundred eighty-one completed questionnaires were obtained from Education and Library and Information Science students in 17 separate course-sections employing interactive video at the University of North Texas during the Spring and Summer semesters of the 2001/2002 school year. This study concludes that off-site students in an instructional videoconference are more likely than their on-site peers to report being motivated to communicate with their instructor for participation reasons. If off-site students are more motivated than on-site students to communicate as a means to participate, then it may be important …

The recent advances in mobile computing and distributed multimedia systems allow mobile hosts (clients) to access wireless multimedia Data at anywhere and at anytime. In accessing multimedia information on the distributed multimedia servers from wireless personal communication service systems, a channel assignment problem and synchronization problems should be solved efficiently. Recent demand for mobile telephone service have been growing rapidly while the electro-magnetic spectrum of frequencies allocated for this purpose remain limited. Any solution to the channel assignment problem is subject to this limitation, as well as the interference constraint between adjacent channels in the spectrum. Channel allocation schemes provide a flexible and efficient access to bandwidth in wireless and mobile communication systems. In this dissertation, both an efficient distributed algorithm for dynamic channel allocation based upon mutual exclusion model, and an efficient distributed synchronization algorithm using Quasi-sink for wireless and mobile multimedia systems to ensure and facilitate mobile client access to multimedia objects are proposed. Algorithm's performance with several channel systems using different types of call arrival patterns is determined analytically. A set of simulation experiments to evaluate the performance of our scheme using message complexity and buffer usage at each frame arrival time.

This study focuses on the use of information resources and communication technologies, both traditional and electronic, by academic library directors. The purpose is to improve understanding of managerial behavior when using information resources and communication technologies within a shared information environment. Taylor's concept of an information use environment is used to capture the elements associated with information use and communication within the context of decision-making styles, managerial roles, organizational environments, and professional communities. This qualitative study uses interviews, observations, questionnaires, and documents. Library directors participating in the study are from doctoral-degree granting universities in the southwestern United States. Data collection involved on-site observations with a PDA (personal digital assistant), structured interviews with library directors and their administrative assistants, the Decision Style Inventory, and a questionnaire based on Mintzberg's managerial roles. Findings show the existence of a continuum in managerial activities between an Administrator and an Administrator/Academic as critical to understanding information use and communication patterns among library directors. There is a gap between self-perception of managerial activities and actual performance, a finding that would not have surfaced without the use of multiple methods. Other findings include the need for a technical ombudsman, a managerial-level position reporting to the library director; …

There is currently no effective tool available to quickly and economically measure a change in landmass in the setting of biomedical professionals and environmental specialists. The purpose of this study is to structure and demonstrate a statistical change-detection method using remotely sensed data that can detect the presence of an infectious land borne disease. Data sources included the Texas Department of Health database, which provided the types of infectious land borne diseases and indicated the geographical area to study. Methods of data collection included the gathering of images produced by digital orthophoto quadrangle and aerial videography and Landsat. Also, a method was developed to identify statistically the severity of changes of the landmass over a three-year period. Data analysis included using a unique statistical detection procedure to measure the severity of change in landmass when a disease was not present and when the disease was present. The statistical detection method was applied to two different remotely sensed platform types and again to two like remotely sensed platform types. The results indicated that when the statistical change detection method was used for two different types of remote sensing mediums (i.e.-digital orthophoto quadrangle and aerial videography), the results were negative due to …

Middle school student's interaction within a digital library is explored. Issues of interface features used, obstacles encountered, search strategies and search techniques used, and representation obstacles are examined. A mechanism for evaluating user's descriptors is tested and effects of augmenting the system's resource descriptions with these descriptors on retrieval is explored. Transaction log data analysis (TLA) was used, with external corroborating achievement data provided by teachers. Analysis was conducted using quantitative and qualitative methods. Coding schemes for the failure analysis, search strategies and techniques analysis, as well as extent of match analysis between terms in student's questions and their search terms, and extent of match analysis between search terms and controlled vocabulary were developed. There are five chapters with twelve supporting appendixes. Chapter One presents an introduction to the problem and reviews the pilot study. Chapter Two presents the literature review and theoretical basis for the study. Chapter Three describes the research questions, hypotheses and methods. Chapter Four presents findings. Chapter Five presents a summary of the findings and their support of the hypotheses. Unanticipated findings, limitations, speculations, and areas of further research are indicated. Findings indicate that middle school users interact with the system in various sequences of patterns. …