This thesis begins by examining the factors that have resulted in the dependent nature of Canada's political and economic structure, and proceeds to examine how this has contributed to the cultural amorphousness of English Canadian identity. The hegemonic authority of American and trans-national interests, established and maintained in the cultural sphere through the extensive monopoly of the distribution of cultural and media products, perpetuates the amorphousness of English Canadian culture through the appropriation of Canadian space by the international image industry. Such categorization of Canadian space reflects and perpetuates the imaginary representation of Canada within the dominant ideology as an indistinct and amorphous entity, and comes to usurp the materiality that constructs the lived identities of English Canadians.

This project is an interrogation of three examples from recent popular culture of girlculture, specifically texts that target young female consumers: the Spice Girls, Scream and Buffy the Vampire Slayer. These examples are fundamentally different than texts from earlier female targeted generic models because they not only reflect the influence of the feminist movement, they work on feminism's behalf. The project's methodology grows out of feminist film theories and cultural studies theories. One chapter is dedicated to each text, and each reading works to reappropriate girlculture texts for a counter-hegemonic agenda by highlighting the moments when each text manages to subvert its mass mediated conservative biases.