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Corporate Propaganda Analysis: a Case Study of Nike, Inc. (open access)

Corporate Propaganda Analysis: a Case Study of Nike, Inc.

This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
Date: December 1998
Creator: Anderson, Christian S. (Christian Spencer)
System: The UNT Digital Library
Stoichiometry and Deposition Temperature Dependence  of the Microstructural and Electrical Properties of Barium Strontium Titanate Thin Films (open access)

Stoichiometry and Deposition Temperature Dependence of the Microstructural and Electrical Properties of Barium Strontium Titanate Thin Films

Barium Strontium Titanate (BST) was deposited on Pt/ZrO2 / SiO2/Si substrates using liquid source metal organic chemical vapor deposition. A stoichiometry series was deposited with various GrII/Ti ratios (0.658 to 1.022) and a temperature series was deposited at 550 to 700°C. The thin films were characterized using transmission electron microscopy. Both series of samples contained cubic perovskite BST and an amorphous phase. The grain size increased and the volume fraction of amorphous phase decreased with increasing deposition temperature. The electrical and microstructural properties improved as the GrII/Ti ratio approached 1 and deteriorated beyond 1. This research demonstrates that BST thin films are a strong candidate for future MOS transistor gate insulator applications.
Date: May 1998
Creator: Pena, Piedad
System: The UNT Digital Library
Jonah's Prayer: a Composition for Solo Tenor, Mixed Chorus and Two Pianos (open access)

Jonah's Prayer: a Composition for Solo Tenor, Mixed Chorus and Two Pianos

Jonah's Prayer is a choral work for solo tenor, a mixed choir of not fewer than 30 members, two pianos and a few percussion instruments to be played by choir members. The piece lasts about 13 minutes; it is a work intended for church choir use but could be performed in other venues as well.
Date: December 1998
Creator: Au, Siu-ming Stefan
System: The UNT Digital Library