Interview with E. Maurice Keathely, an employee of Prudential Insurance from Houston, Texas, who was involved in the Kaiser-Prudential joint venture. Keahtley discusses his educational background, work at Prudential, his responsibilities with "Kai-Pru", the value and benefits of the venture, key members of the companies, the financial arrangement and organization of the venture, marketing, HMO's, inter-company cooperation, difficulties and criticisms, and the Texas Medical Association.