Ecofeminism is a mixture of two important contemporary schools of thought; feminism and ecology. The rhetoric generated from ecofeminism focuses on language, on its potential to reconstruct deeply embedded attitudes and beliefs. Thus, ecofeminists attempt to transform society through the redescription and redefinition of modern concepts into postmodern concepts. The rhetoric of ecofeminism, set in postmodern context, is a fusion of substantive and stylistic features that simultaneously deconstruct patriarchal structures of exploitation and domination and reconstruct lateral-collaborative structures of cooperation and liberation. In short, ecofeminist rhetoric portends a persuasive transformation of the social-natural conditions of existence.