A Rhetorical Analysis of Jimmy Swaggart's 1988-89 Program for Defense (open access)

A Rhetorical Analysis of Jimmy Swaggart's 1988-89 Program for Defense

This study seeks to determine the extent to which Jimmy Swaggart's program for defense in 1988 complies with the expectations of the apologia genre. Three discourse media are examined for evidence of denial, bolstering, differentiation, and transcendence. Swaggart's defense is classified as "justificative" in that it seeks approval of actions. Swaggart's motivating drive force is defined as the need to assure the financial success of his ministry. Swaggart's defense is then compared with the past apologies of Nixon, Truman, and Kennedy. It was determined that certain apologies cannot serve as a reference standard if the contextual factors are not similar. There are some rhetorical resources available to religious figures that are not available to politicians.
Date: May 1990
Creator: Simonds, Cheri J. (Cheri Jo)
System: The UNT Digital Library