The purpose of this study was to examine the effect of information technology (IT) on the competitive position of a firm. The problem motivating this study is the potential for misallocation of scarce resources on new technology without realizing the level of competitive advantage (CA) expected. This study was a single-site case study. It examined the factors related to the selection, design, development, implementation, use, and effects of an information system (IS) intended to generate CA. The study examined all these factors within the organizational and industrial contexts of the subject firm.