The problem of this investigation was to make an exploratory examination of attorney attitudes concerning legal service marketing. The study was confined to attorneys licensed to practice law in the State of Texas. Items of specific interest were the implicit and explicit marketing management philosophies of attorneys, attitudes toward various promotional and media issues with respect to legal marketing, and attitudes toward serving the interest of various publics in the practice of law.

The problem motivating this study is that database query facilities are not effectively meeting the needs of casual users. A solution to this problem is especially important due to the increasing number of potential casual users. There is considerable controversy revolving around the question of which elements and/or which combination of elements within the casual users' environment are necessary to provide an effective man/machine interface. The purpose of the study is to extend the basic knowledge relating to the effect of using different data models, the effect of cognitive style differences, and the interaction effects of these two independent variables on casual users' performance and confidence in writing database queries. The data models being investigated are the relational, hierarchical, and network models. The cognitive style classifications used are two of the Jungian dimensions, Sensing/Intuition and Thinking/Feeling.