Interview with Ikard Smith, President and senior chairman of board, Mcclurkan’s, Wichita Falls, Texas. Smith shares concerning his family background; father’s employment with McClurkan’s store in Denton and Krum; father’s experiences opening and managing McClurkan’s store in Wichita Falls, 1907; comments on grandfather W. S. Ikard’s ranching activities in Clay County and relationship with Comanche chief, Quanah Parker; educational and social experiences at Wharton School; entry into business with father, 1946; expansion and modernization of facility; comments on popularity of hats and ball point pens, 1946; views on development of shopping malls and discount businesses; expansion into shopping center, Wichita Falls, 1956; comments on changes in retailing; training of salespeople; establishment of store in Golden Triangle Mall, 1981; personnel selection for Denton store; design of Denton store; comments on merger with Dunlap Company of Fort Worth, 1982; comments on growth of sales; views on profitability of downtown Wichita Falls store; comments on advertising; involvement in trade associations and civic activities.

Interview with Representative Tip Hall, a member of the House of Representatives from Ennis, Texas. Hall discusses his experiences attending the 68th Legislative Session for the state of Texas, impressions of Speaker "Gib" Lewis, his role on the Appropriations Committee, taxes, and other legislation.

Interview with William Hughes, a United States Navy veteran from Vernon Parish, Louisiana, regarding his experiences and memories of the Japanese attack on Pearl Harbor of December 7, 1941 while aboard the target battleship USS Utah.