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Newspaper Editor Attitudes Toward Matters Involving Privacy (open access)

Newspaper Editor Attitudes Toward Matters Involving Privacy

The primary purpose of this study is to determine whether there has been a change in attitude of newspaper editors toward privacy matters. The study examines a 1976 survey of editors on some specific situations involving privacy and compares that survey with one done for this paper in the spring of 1983. The study also seeks to determine whether such factors as circulation size, type of readership and political philosophy have any influence on privacy decisions made by editors. The study shows that there has been a change in attitudes. A chi square test showed that the comparison of the two surveys was significant at .01. Figures gathered to determine influences on privacy decisions were scattered among many categories and too small to be statistically significant.
Date: August 1983
Creator: LaRocque, Paul R.
System: The UNT Digital Library
An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights (open access)

An Examination and Evaluation of the Role of Public Relations in Neiman-Marcus Fortnights

This study examines the organization, function, and role of public relations in Neiman-Marcus Fortnights. Fortnight is an annual October extravaganza combining cultural and community education with merchandising. Information was gathered by interviews with three people associated with Fortnight public relations. The public relations department follows general goals in planning Fortnight public relations activities. Audiences are not restricted. Public relations responsibilities are publicity, press relations, guest relations, community relations, and special events. Evaluations are made with respect to public relations activities of the previous Fortnight. Though public relations is of secondary importance to merchandising, the effectiveness of Fortnight activities would be improved with established objectives, specific audiences, and a formal means of evaluation.
Date: May 1983
Creator: Falgout, Paula O'Reagan
System: The UNT Digital Library