The problem of this study concerned the marketing strategies utilized by public community colleges, public and private colleges and universities for the nontraditional student in Texas. Subjects of this study consisted of 101, or 78.9 percent of the original population of 128 regionally accredited colleges and universities in Texas as listed in the Educational Directory, Colleges & Universities, 1980-81. Out of original subpopulations of 56 public community colleges, 48, or 85.7 percent; 26, or 76.5 percent of the 34 public colleges and universities; and, 27, or 71.1 percent, of the 38 private colleges and universities surveyed participated in the study. Contact persons for the study were primarily public relations officers.

The problem of this study was a comparison of attitudes toward and achievement in biology between students enrolled in an introductory biology course taught using instructional television and as taught at Tarrant County Junior College South Campus in the spring semester of 1982.