Degree Department

Retail Image Dimensions: An Empirical Analysis (open access)

Retail Image Dimensions: An Empirical Analysis

The goals of this dissertation were to determine the salient cognitive dimensions of retail image in the perceptions of consumers and the image attributes related to those dimensions. This study took advantage of multidimensional scaling techniques (MDS) to create dimensioned perceptual maps based on nonpredetermined attributes. Similarities data about five Dallas shopping centers, gathered by questionnaires from a sample (n=181) of women shoppers interviewed at the centers, were analyzed to discover the perceived dimensions of image. Similarities data were also collected on fifteen attributes previously found to be significant. MDS configurations of the attributes were compared with the retail image configuration by means of a matrix fitting technique. These comparisons categorized the attributes according to the dimensions with which they were congruent. Evaluation of these groups provided a means for identifying and naming the primary perceptual dimensions. Saliency of the perceived dimensions was tested by congruency matching respondent preferences to perceptions.
Date: August 1982
Creator: Palmer, Arthur M. (Arthur Mohler)
System: The UNT Digital Library
An Assessment of the Effect of News Announcements on Stock Prices of Oil and Gas Producing Companies (open access)

An Assessment of the Effect of News Announcements on Stock Prices of Oil and Gas Producing Companies

This empirical study is concerned with the extent to which news announcements affect the performance of common equity securities of oil and gas producing companies. The market effects of news announcements are considered to be of importance in resolving two issues. One concerns financial statement disclosure and the second concerns examination of prior oil and gas industry-related accounting research. This dissertation assumes capital market efficiency and addresses two research questions: do news announcements concerning activities of nonintegrated oil and gas producing companies affect the companies' common stock prices, and are announcements concerning nonintegrated oil and gas companies' financial, personnel, explorational, and developmental and operational activities used equally by investors in their decision-making?
Date: August 1982
Creator: Wright, Charlotte Jean
System: The UNT Digital Library