The purpose of this research was to describe the content of information surrounding a significant sporting event presented by sportswriters through the printed medium. The event chosen for analysis was Superbowl XVI. Three metropolitan newspapers were selected as the sample representatives of the urban style of sports reporting. Two of these newspapers were chosen because of their geographical representation of a participating team. The third selection was taken because of its large circulation and relative unbiased reporting. From a pilot study conducted on Superbowl XV, content categories were found to fit in either one of two basic domains: cognitive or affective. The sample population for Superbowl XVI yielded 5,759 individual category entries based on 215 articles. The cognitive category comprised 94 percent of all items categorized, thus clearly demonstrating the dominant theme used by sportswriters for this event.

Video footage from the KXAS-TV/NBC station in Fort Worth, Texas, to accompany a news story.

Proceedings of the 17th regional archeological symposium including the text of papers presented during the conference. Includes the event program, meeting minutes for the April 4, 1981 SWFAS Executive Committee, and the SWFAS by-laws.