States

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas (open access)

Internal Public Relations in the Military: A Case Study of the Public Affairs Office at Carswell Air Force Base, Texas

This investigation sought to describe the organization, function, and scope of the internal public affairs program of Carswell Air Force Base, Texas. Data came from in-depth interviews, office files, and military publications. The Carswell Air Force Base internal public affairs program appeared to be without direction and reactive in nature. Personnel had little or no formal journalism or public relations training and demonstrated only a vague awareness of the relationships between publics, tools, and activities. Still, the job seemed to get done, although perhaps not as well or as efficiently as possible. This raises the question: Where does formal journalism or public relations training fit into the running of a public affairs/relations office?
Date: December 1982
Creator: Knieff, Amy C. (Amy Cheri)
System: The UNT Digital Library
The Independent Candidate, Campaign '80: A Content Analysis of the Coverage of John B. Anderson in Three News Magazines (open access)

The Independent Candidate, Campaign '80: A Content Analysis of the Coverage of John B. Anderson in Three News Magazines

This study seeks to determine, through content analysis, whether there was evidence in news magazines during the 1980 presidential campaign to support the claim that Anderson was a "media-created candidate." Studying weekly issues of Time, Newsweek, and U. S. News & World Report from April 28, 1980 through November 3, 1980, it was found that (a) Anderson received 17 per cent of the total campaign coverage, compared to Reagan's 42 per cent and Carter's 37 per cent, and (b) overall, Anderson's coverage was mildly negative in all magazines. The study concludes that rather than "creating" Anderson, news magazines may have undercut his viability by restricting the length and number of stories about him.
Date: May 1982
Creator: Deahl, Maureen E.
System: The UNT Digital Library
A Comparative Content Analysis of Time, Newsweek and U.S. News & World Report Coverage of the 1979 Energy Crisis (open access)

A Comparative Content Analysis of Time, Newsweek and U.S. News & World Report Coverage of the 1979 Energy Crisis

This study was designed to determine whether Time, Newsweek and U.S. News & World Report news magazines expressed. opinions in their coverage of four topics concerning the 1979 energy crisis: United States government, OPEC, oil companies, and consumers. A content analysis of all stories in the three magazines from May to December 1979 indicated that Time was the most opinionated, U.S. News & World Report was second, and Newsweek was most neutral in coverage of the energy crisis. The percentage of article space allotted had no apparent effect upon the magazines' handling of those topics.
Date: May 1982
Creator: Frazier, Julia Alicia
System: The UNT Digital Library