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A Study of the Public Relations Structures and Activities at Selected Dallas Hotels (open access)

A Study of the Public Relations Structures and Activities at Selected Dallas Hotels

The study was designed to identify the public relations structures at eight Dallas hotels, their functions and activities, and if public relations effectiveness is evaluated. Findings were based on sixteen interviews with senior management and public relations coordinators. The study concluded that public relations programs are structured by either separate public relations department, public relations activities combined with other department, or an external agency. The public relations functions range from image-building to participation in sales and marketing with primary responsibility of promotion and publicity dominated by economic considerations. One weakness is the lack of formal research methods to discern public opinion. There is a lack of understanding by hotel management of the potential and scope of public relations programs.
Date: May 1981
Creator: Milacek, Barbara J.
System: The UNT Digital Library
Oral Interpretation as a Catalyst for Social Awareness Ann's Haven: Hospice of Denton County (open access)

Oral Interpretation as a Catalyst for Social Awareness Ann's Haven: Hospice of Denton County

This oral interpretation thesis studies the use of oral interpretation in social contexts. The context chosen was the Hospice movement, which deals with assisting terminally ill persons and their families through the stages of death and bereavement. A readers theatre script was compiled for "Ann's Haven: Hospice of Denton County," which was selected for the locus of this thesis. The script was presented to various civic groups for the purpose of informing the public and eliciting support for Ann's Haven. It was found that oral interpretation is a viable rhetorical tool and is well liked by audiences as a means of public enlightenment.
Date: August 1981
Creator: Cancilla, Carlajo
System: The UNT Digital Library
Secondary School Teacher's [sic] Knowledge of the Law (open access)

Secondary School Teacher's [sic] Knowledge of the Law

This study was concerned with determining the awareness of secondary public school teachers, in the Lewisville Independent School District, regarding the laws which relate to their profession. Fifty-nine true or false statements, involving nine areas of public school law, were administered. The study compared teachers' knowledge in areas of school law based on their personal background. The thesis was divided into five chapters. These chapters included the Introduction, Review of Literature, Procedure, Analysis of Data, and Summary and Recommendations. The findings of this study indicated the majority of teachers and administrators had an average knowledge of school law. Areas with lower incorrect responses included students' rights and the copyright law. A recommendation was made to plan an inservice meeting with emphasis placed on the most frequently missed responses
Date: May 1981
Creator: Wilcox, Judy C.
System: The UNT Digital Library
Knowledge Level of Sales Personnel Employed by a Ladies' Apparel Manufacturer in Dallas, Texas, and the Need for Training (open access)

Knowledge Level of Sales Personnel Employed by a Ladies' Apparel Manufacturer in Dallas, Texas, and the Need for Training

The purposes of this study were to measure and compare the knowledge level of sales personnel employed by a ladies' apparel manufacturer and to examine the need for a training program for sales managers, sales secretaries, and sales representatives. The data were gathered through a four-part questionnaire developed by the researcher. Sales personnel were rated as having low, medium, or high knowledge. The majority rated as having medium knowledge. No significant differences in knowledge level were evident relative to sales position or length of employment. Training needs tended to have little variance among respondents.
Date: August 1981
Creator: Smith, Lucy (Lucy Ann)
System: The UNT Digital Library
A Needs Survey of Interior Designers in the South Texas Area with Implications for Curriculum Revision of the Interior Design Program of the Department of Home Economics at Southwest Texas State University (open access)

A Needs Survey of Interior Designers in the South Texas Area with Implications for Curriculum Revision of the Interior Design Program of the Department of Home Economics at Southwest Texas State University

The problem of this study was to compare the expectations of the interior design profession regarding entry level requirements of new graduates of Southwest Texas State University and the present interior design curriculum at Southwest Texas State University. Questionnaires seeking information regarding skills and knowledge thought necessary for graduating interior design students were sent to professional interior designers in the South Texas area. Simple descriptive statistics were used to analyze the responses. The survey of the interior designers practicing in the South Texas areas conducted in this needs assessment of the Interior Design program at Southwest Texas State University supports giving consideration to the development of new courses or content revision of existing interior design courses offered at Southwest Texas State University.
Date: May 1981
Creator: Laman, Jene T.
System: The UNT Digital Library
A Survey of Selected Chinese Students in the United States to Determine How They Receive Hometown News (open access)

A Survey of Selected Chinese Students in the United States to Determine How They Receive Hometown News

The problem of this study was to determine how Chinese students obtain news from home. The study was conducted in Dallas, Fort Worth, and Denton, with 182 respondents from six universities. The study determined that Chinese students obtained Chinese news from Chinese newspapers circulating in the United States. The longer Chinese students remained in the United States, the fewer letters they received from home and the fewer newspapers and clippings their family and friends sent them. The conclusion of the study was that Chinese students read Chinese newspapers because they wish to maintain ties with their hometown and culture. Students stated that Hong Kong local news was their primary item in reading Chinese newspapers.
Date: August 1981
Creator: Yang, Joe T. (Joe Tsi)
System: The UNT Digital Library
Attitudes and Integration: A Survey of Selected Texas Camp Directors (open access)

Attitudes and Integration: A Survey of Selected Texas Camp Directors

This investigation dealt with the relationships between three main variables: (1) a camp director's prior experience with handicapped individuals and in the field of recreation; (2) a camp director's attitudes toward handicapped persons and their integration into regular camp settings; and (3) a camp director's perception of barriers to integration. The study was carried out via a mail-out questionnaire to 149 Texas camp directors. A return rate of 51% was achieved (66 returned surveys). Questionnaires were scored, and the data were punched on computer cards for analysis. The analysis indicated high reliability of the attitude and barrier scales. Results of the correlational analyses indicated a significant relationship (p = .0001) between a camp director's attitudes and his/her perception of barriers to integration.
Date: August 1981
Creator: Hanson, Carol M. (Carol Mary)
System: The UNT Digital Library
Public Safety, D/FW Style: Production of an Informational Videotape (open access)

Public Safety, D/FW Style: Production of an Informational Videotape

This study consists of two parts, the completed videotape production and the production book. The videotape explores the history, organizational structure, and training requirements of the Dallas/Fort Worth Airport Department of Public Safety. A copy of the videotape is shelved in the North Texas State University Media Center Library. The production book describes background preproduction, production, and postproduction of the videotape. Problems, their effects, and solutions are described. The study concludes that an effective videotape can be produced in-house with limited time, equipment, and personnel, at a cost far less than commercially produced films. The study makes specific recommendations for guidelines and planning of future productions.
Date: August 1981
Creator: Holland, Marvin Glyn
System: The UNT Digital Library
The History and Development of Casa Mañana Musicals, 1958-1980 (open access)

The History and Development of Casa Mañana Musicals, 1958-1980

The investigation is a historical survey tracing the development of Casa Mañana Musicals, Inc., Fort Worth, Texas, from its experimental beginning in 1958 as the first permanent musical arena theatre in the United States, through twenty-three subsequent seasons. The study includes a chapter on the origins of theatre and the influences behind its concept dating back to the 1936 Casa Mañana produced by Billy Rose. Subsequent chapters deal with the theatre's seasons and its struggle to gain acceptance. The theatre's more recent financial and labor problems are also considered. Major sources include such unpublished data as production and financial records of the theatre, contracts, correspondence, minutes of the board of directors, and interviews. Published sources include accounts in newspapers and periodicals.
Date: May 1981
Creator: Jones, Jan Lynn
System: The UNT Digital Library
A Preliminary Study of the Systemic Problems Underlying U.S.-East European Trade Relations (open access)

A Preliminary Study of the Systemic Problems Underlying U.S.-East European Trade Relations

This study hypothesizes that the major barriers to expanded trade between the U.S. and Eastern Europe are systemic in nature. Using this approach, each political/ economic system is examined in an attempt to define the obstacles to foreign trade expansion, to describe the most important systemic and political factors at work, and to demonstrate how they have determined and will continue to shape the economic relationships between the U.S. and the countries of Eastern Europe. A final synthesis presents the two systems in a unified picture of the economic environment and concludes that significant trade expansion is unlikely in the near future due to basic systemic incompatibilities which impede the resolution of key foreign trade problems.
Date: March 1981
Creator: Abbott, Karen L.
System: The UNT Digital Library
A Rational-Emotive Therapy Approach to Romantic Jealousy (open access)

A Rational-Emotive Therapy Approach to Romantic Jealousy

Rational-emotive therapy was proposed as a therapeutic treatment approach to romantic jealousy. It was hypothesized that rational-emotive therapy would be significantly more effective than an attention placebo group in the reduction of romantic jealousy with undergraduate single female subjects. It was also hypothesized that reductions in romantic jealousy would be sustained to a significantly greater extent in the rational-emotive therapy group rather than the attention placebo group on a follow-up evaluation after a 2-month period. Advertisements soliciting single females who were romantically jealous and who felt that this was a problem in their love relationships yielded 18 female subjects from the North Texas State University campus. The pre-treatment, post-treatment, and follow-up assessments consisted of two self-report questionnaires. The pre- and post-treatment also included a physiological measurement (heart rate) while the subject was imagining a jealousy scene. Both of the self-report questionnaires (Sexual Jealousy, Irrational Beliefs) were given to a significant other (such as a boyfriend or lover). Results support the hypothesis that rational-emotive therapy is more effective than an equally credible placebo in the reduction of female romantic jealousy.
Date: December 1981
Creator: Marshall, Melissa
System: The UNT Digital Library
The Relationship Between Maximal Aerobic Capacity and Left Ventricular Function with Respect to Age (open access)

The Relationship Between Maximal Aerobic Capacity and Left Ventricular Function with Respect to Age

In this study, the relationship between maximal aerobic capacity (VO₂max) and left ventricular function was examined in two distinct age groups. A young group (20 - 30 years of age) and an elderly group (over 60 years of age) were compared. Left ventricular function was examined over wide variations in preload accomplished by 5º head-down tilt (TILT) for ninety minutes and lower body negative pressure (LBNP) to -40 mm Hg. with two-dimensional echocardiography. A greater response to an increase in preload (TILT) was related to high VO₂max levels in the young subjects but not in the elderly groups of subjects, suggesting that lower VO₂max levels of the elderly population affected the mechanism of response to the increased levels of preload. Additionally, in the elderly, greater reductions in ventricular volume reflected increased peripheral pooling due to decreased venous tone and/or increased venous compliance during LBNP and were related to increased VO₂max. In the young, VO₂max does not appear to affect the response to reduced preload.
Date: December 1981
Creator: Page, Kimberly Ann
System: The UNT Digital Library
A Description of Progress in Expressive Language and Literacy of Four Young Children Learning English as a Second Language (open access)

A Description of Progress in Expressive Language and Literacy of Four Young Children Learning English as a Second Language

Four young children who were learning English as a second language were observed during their participation in an English Language Development class in a school in the North Texas area. Demographic data and checklists were used to describe progress in expressive language and the key vocabulary approach to beginning literacy as adapted by Trietsch and Monk. Data from the interviews with the classroom teachers of the subjects and anecdotal records were used to describe the interaction of the subjects with other English-speaking children and adults. Comparisons were made between progress in writing the key vocabulary and progress in expressive language and between progress in writing the key vocabulary and the progress of interaction with other English-speaking children and adults. The subjects progressed in literacy in English as a second language while learning English as a second language.
Date: December 1981
Creator: Tucker, Barbara Jane
System: The UNT Digital Library
Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women (open access)

Attitudes Toward Shopping for Apparel and Apparel Shopping Behavior of a Selected Group of Working Women

The purposes of this study were to investigate attitudes toward apparel shopping and apparel shopping behavior of a selected group of working women in the Dallas, Texas, area. The study also examined relationships of occupation, education, age and marital status to apparel shopping attitudes and behavior. The study concluded that working women enjoy shopping for apparel but do encounter certain frustrations. Working women shop for apparel every few weeks or more and most often purchase apparel in department stores. The majority use charge accounts and often purchase apparel at reduced prices. Chi square analysis revealed few significant relationships between attitudes toward apparel shopping and apparel shopping behavior and the demographic variables of occupation, education, age and marital status.
Date: December 1981
Creator: Kesten, Marsha M. (Marsha Mildred)
System: The UNT Digital Library
The Effects of a Natural Disaster on Academic Abilities and Social Behavior of School Children (open access)

The Effects of a Natural Disaster on Academic Abilities and Social Behavior of School Children

Although most research has focused on adults, studies indicate that children also experience detrimental psychological effects as the result of natural disasters. The purpose of the present study was to determine if the tornado which struck Wichita Falls,, Texas, on April 10, 1979, had any negative effects on the academic performance or social behavior of school children. Three groups of students were studied: (a) victims of the tornado who suffered a significant loss, (b) observers of the disaster who did not suffer a significant loss, and (c) newcomers who arrived after the disaster. Achievement test scores, grades, and attendance over a 4-year period were studied. The overall results do not indicate significant differences among the three groups.
Date: December 1981
Creator: Little, Brenda Stephens
System: The UNT Digital Library
Brain Dysfunction Indication on the Bender-Gestalt Test: a Validation of the Embree/Butler Scoring System (open access)

Brain Dysfunction Indication on the Bender-Gestalt Test: a Validation of the Embree/Butler Scoring System

The Embree/Butler scoring system served as criterion for ascertaining brain dysfunction on the protocols of 100 subjects--50 had been diagnosed by health professionals as having brain dysfunction, and 50 had been diagnosed as having no brain dysfunction. In comparing the hospital's diagnoses with those of the Embree/Butler method, the data strongly supported the hypothesis that the Embree/Butler scoring system did effectively discriminate (chi square of 77.99 < .01) between those with organic brain syndrome (or cerebral dysfunction) and those with psychiatric classification. A point-biserial correlation was used to distinguish the relationship between diagnosis and the score. A cutoff score of above 14 produced the least false-negative or false-positive evaluations.
Date: December 1981
Creator: Henderson, J. Louise
System: The UNT Digital Library
Baytown During the Depression, 1929-1933 (open access)

Baytown During the Depression, 1929-1933

Thesis providing "a chronological account of the years 1929-1933 in the Baytown area [... which] centers on the social attitudes toward poverty, business, labor and welfare of the Baytown area during the Great Depression" (p. vii).
Date: August 1981
Creator: Daniels, Anne R.
System: The Portal to Texas History
Population Dynamics of Macrobenthos in a Regulated Stream 1970-71 and 1978 (open access)

Population Dynamics of Macrobenthos in a Regulated Stream 1970-71 and 1978

Stability of the macrobenthic community in a regulated section of the Brazos River, Texas, was evaluated. Physicochemical data and information on spatial distribution of macrobenthos were collected. Populations of two invertebrate species, Isonychia sicca and Neoperla clymene, had been greatly reduced since 1970-71 and I. sicca had been practically eliminated from this section of the Brazos. Three other insect populations, Choroterpes mexicanus, Cheumatopsche campyla and Cheumatopsyche lasia, had more than doubled their numbers since the 1970-71 study. A physicochemical gradient existed in this regulated section of the Brazos but it appeared to have changed little in comparison of earlier chemical data. A gradation of the macrobenthic community was evident as distance from the dam increased,
Date: August 1981
Creator: Coulter, James D. (James Duard)
System: The UNT Digital Library