The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of American marketers' responses to a mailed questionnaire.

Early voting studies before television predominance determined that mass media had a "limited effect" on American voting behavior. This work reassesses the limited-effects notion. The thesis is that the mass media do have significant impact on voting decisions. A trend study, the work utilizes the Center for Political Studies national presidential election surveys 1952-1976, and multiple regression analysis to examine the impact of media, social, and political variables on the dependent variable, time of voting decision.

The problem of this study was to determine through a review of the literature the reliability and validity of using student, alumni and faculty perceptions of program quality as criteria in the evaluation of off-campus programs, developing data gathering instruments to obtain these perceptions, administering the instruments, and determining if there were significant differences in the ratings within and between the three groups.

Higher education has always occupied an important place in this nation's concerns. This study was undertaken in an attempt to determine how the Founding Fathers, especially the nation's first six presidents, regarded the subject of higher education. The study was limited to these six men because they were charged with inaugurating the new government and because these six men were all participants in the drafting and ratifying of the Constitution. Findings for this study came from the personal and private papers of the first six presidents, government documents, and the press. A comparison of the findings indicates that these men shared many beliefs while disagreeing on some aspects of higher education.

The purpose of the study was to design and evaluate materials for integrating musical concepts and stylistic concepts into the high school choral rehearsal. Need for the study was established by examining related literature and by means of a survey of Texas high school choral directors. A systems approach model of curriculum development, consisting of a ten-step procedural outline, was adopted for formulation of the study. The following criteria for the curriculum, called Integrated Musical Information for Choirs (IMIC), were set: (1) Materials should be in the hands of each student; (2) Materials would relate directly to music being performed by the choir; (3) Use of the materials should assist the teacher in organizing his/her work; (4) Teachers should be able to put materials into use without adaptation; (5) Teachers' out-of-class preparation should be minimal.

This study measured the effect of mode of discourse and developmental factors on composition length, syntactic complexity, and sentence-production error rate in the writing of secondary school students. The study also included a descriptive analysis of syntactic and logical patterns found in the sentence production errors. The 297 students whose writing samples provided the data for this study were enrolled in grades 7, 9, and 11. The students were divided into low and high within-grade developmental groups. Each student wrote two compositions, one in the descriptive mode and one in the persuasive mode.

The purposes of this study were to assess the organizational climate of selected elementary and secondary attendance centers in Texas and to determine if there is a relationship between certain variables and the openness of the climate in these attendance centers. The variables considered in this study were: 1. the length of a principal's incumbency; 2. the age of a principal; 3. the size of the professional staff; 4. the departments of instruction in secondary attendance centers; 5. the grade levels of instruction in the elementary attendance centers. All public school districts in Texas with an average daily attendance of 5,000 or more were included. Random selection was used to determine the sample of districts to be included. A stratified sample of seventy-five attendance centers was then chosen. The Organizational Climate Description Questionnaire was administered. A correlational study design was used utilizing pearson-product moment statistical techniques.

The purposes of this study were to determine whether school board presidents' perceptions regarding competency-based testing in Texas were related to the (1) size of the school district represented by those surveyed, and (2) length of service of the board presidents. The dissertation includes an introductory chapter, a review of related literature, the procedures for collection and treatment of data, the presentation of data, and the summary, conclusions, and recommendations.

The problem with which this investigation is concerned is that of determining the degree to which fiscal disparity in Texas school districts affects debt service, as well as maintenance and operation and local enrichment. This study has four main purposes: to determine whether the poor school districts are exerting more or less effort for debt service, maintenance and operation and total taxation than are the wealthy districts; to determine how the size of Texas school districts is related to district wealth; to determine the number of Texas school districts that do not levy a tax for debt service; and to provide information for persons interested in school finance matters—namely, legislators, educators, students of finance and lay citizens who may or may not be property taxpayers.