This structural analysis examined fourteen television commercials using a method developed by Claude Levi-Strauss. The commercials were divided into two product groups, restaurant and cleaning products advertising, which made up the "myths" to be analyzed. Binary oppositions in each myth were identified and, according to the methodology, charted to reveal new relationships, and ultimately the hidden messages in the advertising. This study confirmed that television advertising does function in our society much the same as myth does in the primitive societies studied by Levi-Strauss. It offers answers to problems and upholds the existing order of things in that society, and it may function on more than one level to convey its messages.

This oral interpretation thesis studies the use of oral interpretation in social contexts. The context chosen was the Hospice movement, which deals with assisting terminally ill persons and their families through the stages of death and bereavement. A readers theatre script was compiled for "Ann's Haven: Hospice of Denton County," which was selected for the locus of this thesis. The script was presented to various civic groups for the purpose of informing the public and eliciting support for Ann's Haven. It was found that oral interpretation is a viable rhetorical tool and is well liked by audiences as a means of public enlightenment.

Australia's dual system of broadcasting has provided national and commercial radio services to Australians in both urban and remote areas. Networks were formed to serve these areas, but advertising agencies tended to dominate smaller commercial networks on behalf of their clients. Most of these failed. The Macquarie Broadcasting Service Pty. Ltd. (MBS) network began in 1938 and offered network programming and sales representation to stations affiliating with them. Its subsidiary, Artransa Pty. Ltd., also produced and syndicated programs and provided sales representation both nationally and internationally. This study concludes that MBS' contribution to Australian commercial broadcasting was the development of networking and that it had the greater listenership of any commercial network in this time period.

This study consists of two parts, the completed videotape production and the production book. The videotape explores the history, organizational structure, and training requirements of the Dallas/Fort Worth Airport Department of Public Safety. A copy of the videotape is shelved in the North Texas State University Media Center Library. The production book describes background preproduction, production, and postproduction of the videotape. Problems, their effects, and solutions are described. The study concludes that an effective videotape can be produced in-house with limited time, equipment, and personnel, at a cost far less than commercially produced films. The study makes specific recommendations for guidelines and planning of future productions.

The SRA-10 is a tactile instrument which provides hearing impaired subjects with acoustic transforms that can be easily discriminated on the skin. Whether or not the SRA-10 is an effective means of training speech-language skills in profoundly hearing impaired subjects was the focus of this investigation. Two profoundly hearing impaired subjects were trained on phonetic reception/production tasks and on discrimination of multisyllabic words. Each subject served as his own control, wearing the SRA-10 for 14, 30 minute sessions, and a Bioacoustics 70-B auditory training unit for the same period of time. Results indicated a greater correct performance gain function with the SRA-10 than with the 70-B, suggesting that speech perception/production training using the SRA-10 or similar device would be superior to training using acoustic amplification.

This study reviews the evolution of Nigerian broadcasting from 1935 to 1979, with emphasis on the development of Nigerian television broadcasting. The problem was to discern how Nigeria's social and political structures have affected its radio and television system. The study concludes that both the heterogeneity of Nigerian society and the country's continued political unrest pose a threat to either private or government ownership of television stations. Today, approximately 1.5 million television sets serve over 80 million Nigerians, and this imbalance should be corrected before Nigerian television can be considered a mass medium. Nigeria's present administration maintains that its control of the country's television is necessary; critics feel, however, that federal control restrains television from developing its potential, especially in promoting national unity.

This oral interpretation thesis analyzes the impact that three poets from Black Mountain College had on contemporary American poetry. The study concentrates on the lives, works, poetic theories of Charles Olson, Robert Creeley, and Robert Duncan and culminates in a lecture recital compiled from historical data relating to Black Mountain College and to the three prominent poets.