To determine the influence of television commercials about toys and cereals on young children, forty-four children, ranging in age from four to seven years, were interviewed. The mothers of these children completed a questionnaire about their children's television viewing habits. The hypotheses examined the following areas: children's demands for advertised products, children's preferences and dislikes for commercials, the extent of parental yielding to children's requests, and parental discussion of television commercials. The data were analyzed by computing percentages, and it revealed several trends. The more television children watched, the more they demanded advertised products. Parents' discussion of television advertisements affected the extent of parental yielding and the extent of children's demand for advertised products. This study supports findings reported in the related literature that television commercials affect young children's behavior.

181 adolescent home economics students in Palo Pinto County, Texas, were surveyed. The questions examined the following: grades and self concept of academic ability, self concept of academic ability and occupational aspirations, school size and occupational aspirations, sex and occupational aspirations, race and occupational aspirations, parents' occupational aspirations, parents' educational levels and occupational aspirations. The data suggested that career aspirations are positively related to self concept of ability, school grades, school size, race, parents' education, and fathers' occupations. Students' sex and their mothers' occupations were not shown to be related to career aspirations.

The problem of this study was to determine the attitudes of teenagers toward early parenting. A fifty-two item questionnaire was given to 253 students enrolled in Homemaking I, Homemaking II, or Home and Family Living classes. Data are reported in five sections: teenagers' (1) attitudes about early parenting, (2) perceptions of child abuse and neglect, (3) beliefs about disciplining and punishment, (4) preparation for parenting skills, and (5) attitudes toward parenting education classes. Different results were obtained on measures of race, sex, and grade levels. Very few differences in attitudes were identified between ethnic groups and grade levels. Males and females differed in attitudes toward birth control and parenting tasks.