The study was an investigation of parental decision-making regarding preschool programs for their children. Data indicated that parents investigated a preschool program beyond a conversation with the preschool director and that non-educational aspects of preschool programs were important considerations in the selection of a preschool program by parents. Parents educational preferences tended to coincide with the educational programs of the preschools they selected, although parents indicated favorable opinions of more educational variables than any of the preschools surveyed offered. Levels of education attained by mothers appeared to have little effect on educational preferences, and parents whose first child was attending preschool had educational preferences similar to those of parents whose older children had attended preschool.