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A New Methodology for Measuring Market Potential and for Determining the Validity of Existing Market Segments
This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.
Date:
August 1971
Creator:
Anderson, Robert Lee, 1940-
System:
The UNT Digital Library
Purchasing Power Parity : An Examination of Domestic Inflation Versus the Cumulative External Balances of Twenty Countries, 1949-1968
This dissertation examines Cassell's theory of purchasing power parity within the context of post-World War II foreign exchange markets and government policies.
Date:
August 1971
Creator:
Ferguson, Robert Irving
System:
The UNT Digital Library
A Study of Proposed Mandatory Unit Pricing in the Dallas-Fort Worth Area
The purpose of this research was to compile data from both the consumer and business sectors of the economy in an attempt to determine whether unit price information given to the consumer by a mandatory unit price bill would be justified .
Date:
August 1971
Creator:
Barry, Thomas E., 1943-
System:
The UNT Digital Library