This study is concerned with developing a new methodology or "tool" with the use of existing market, research techniques which should enable a firm to measure its market potential and test the validity of its existing market segments.

This dissertation examines Cassell's theory of purchasing power parity within the context of post-World War II foreign exchange markets and government policies.

The specific problem confronted by this dissertation research is this: Do college students who are quite decided about their vocational choices have more developed and implemented self-concepts than do college students who are quite undecided about their vocational choices? If the decided students have more developed and implemented self-concepts than the undecided students, it can be logically reasoned that the developing and implementing of the self-concept is essential in the vocational choice process of college students. The purpose of this study is to resolve the problem concerning the possible self-conceptual differences between highly decided and highly undecided college students.

The purpose of this research was to compile data from both the consumer and business sectors of the economy in an attempt to determine whether unit price information given to the consumer by a mandatory unit price bill would be justified .

It is the purpose of this study to examine the underlying nature of the relative risk associated with an audit engagement.