A letter with "The Santa Gertrudis Journal" as the letterhead reads as: "Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 (817) 336-3611 October 20, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Here are the pictures made at Kingsville. I have copies of them on hand here at the office so if you wish just call me collect about the copy for the next ad. I would suggest using the picture of the three men along with an announcement of the purchase of the highest selling polled bull in the history of the breed; along with a thank you to those who purchased Mamie E. George cattle at the Pioneer sale. I will use a picture of the bull editorially. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."