Letter with "The Santa Gertrudis Journal" letterhead reads: Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 August 10, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Attached are two pictures each of four of your Pioneer Sale heifers, one picture of one of the heifers and four pictures of the sale bull. Also included is a suggested layout of a page ad, which includes all six pictures. You will need to fill in appropriate remarks about each animal under its picture. The promotion of these sale cattle could be done in any of the following ways. 1. Run the attached layout in both the September and October issues. 2. Increase the size to two pages to run in September, thereby making the pictures larger; run a follow up smaller ad of a half page in the October issue. 3. Do not run a picture of all of the heifers - use only one or two. We will need to have the layout, copy and pictures you want to use in September by August 20. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."

A letter with "The Santa Gertrudis Journal" as the letterhead reads as: "Roger B. Letz, Publisher P. O. Box 2386 Fort Worth, Texas 76101 (817) 336-3611 October 20, 1970 Mr. Walter W. Cardwell, Jr. P. O. Box 1018 Lockhart, Texas Dear Walter: Here are the pictures made at Kingsville. I have copies of them on hand here at the office so if you wish just call me collect about the copy for the next ad. I would suggest using the picture of the three men along with an announcement of the purchase of the highest selling polled bull in the history of the breed; along with a thank you to those who purchased Mamie E. George cattle at the Pioneer sale. I will use a picture of the bull editorially. Sincerely yours, [signed] Roger Roger B. Letz RBL/mm Encs."