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Marketing Myopia
Article reprinted from The Harvard Business Review arguing that the reason for a lack of growth in an industry is due to a failure of management.
Date:
1960-07/1960-08
Creator:
Levitt, Theodore
System:
The Portal to Texas History
Planning for Profits in World Business
Article reprinted from The Harvard Business Review discussing trends in United States imports and exports and maximizing profits in international business trade.
Date:
1960-11/1960-12
Creator:
Hodgson, Raphael & Michaelis, Michael
System:
The Portal to Texas History