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Planning for Profits in World Business
Article reprinted from The Harvard Business Review discussing trends in United States imports and exports and maximizing profits in international business trade.
Date:
1960-11/1960-12
Creator:
Hodgson, Raphael & Michaelis, Michael
System:
The Portal to Texas History
Marketing Myopia
Article reprinted from The Harvard Business Review arguing that the reason for a lack of growth in an industry is due to a failure of management.
Date:
1960-07/1960-08
Creator:
Levitt, Theodore
System:
The Portal to Texas History