The problem of this study examines two questions which were posed. First, would color preferences of children in the N.W. Harllee School of the Dallas Independent School District be the same as those found in other studies of color preferences of elementary school children? Second, would there be differences in choices made by low academic aptitude groups and high academic aptitude groups? In an attempt to answer these questions, a series of tests was devised and administered to children grades IV through VII.