The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.

Many studies have been made concerning the difficulties which business mathematics students have in solving stated problems. Such studies have been made by analyzing the student's errors as they appear on written solutions to problems, and, as a result, many errors are overlooked. Errors in the thinking process, and failure to read the problem a sufficient number of times are responsible for many errors made by students. Such errors are not apparent on written solutions, but would be revealed through oral solutions as recorded on a wire recorder. The purpose of this study, then, is to analyze the errors revealed by a wire recorder, along with errors on written solutions, and to classify and tabulate the errors from both sources.

This study is a discussion and description of the history, organization, and unit costs of the North Texas State College bookbindery, together with a comparison of these unit costs with charges made by commercial bookbinders for similar services. These are the three outstanding purposes of this problem: 1. to record briefly a history of the North Texas State College Bookbindery, 2. to describe the organization of the N. T. S. C. Bookbindery, including the personnel policies and clerical routines now in effect in its operation, and 3. to determine the unit costs of various types of services rendered by the N. T. S. C. Bookbindery and compare these unit costs with price lists of commercial bookbinders for similar services. It is intended that this study may be used as a guide to those who may contemplate setting up small bookbinderies and as a reference tool to future managers of the N. T. S. C. Bookbindery.

This study is an effort to review and compare the qualities of service ratings currently being used in the manufacturing plants of Dallas County, Texas, with the recommended qualities for service ratings as set forth in the sources available in the North Texas State Teachers College Library. Also, individual service ratings selected from the group under study will be compared to each other and discussed in detail.

The purpose of this study is threefold: (1) to find out the qualities employers expect in beginning workers, (2) to investigate the importance attached to personality by some writers in the literature of the business education field, and (3) to compile information that will be of aid to students of Dallas Technical High School in developing the needed personal qualities and skills.

In this study an effort is made to determine how certain factors are related to success in elementary college accounting at North Texas State College. The factors which are considered are: grades made in high school bookkeeping, size of high school attended, sex, age, military service, marital status, intelligence, college classification of the student, and high school bookkeeping credit earned by the student.